Shave Lather

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

8.7%

Market size, estimated

$96Ka year

Top search term

barrister and mann shave soap22K searches a year

Listings sell for $19.84 on average, from $5.50 to $27.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.84 that is $5K to $10K a year per listing.

Average price

$19.84inside the $15 to $100 sweet spot

Price range

$5.50–$27.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #22 within Men's. It carries 6,210 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#22in Men's

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

6,210per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 112 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

112 months