shave butter
Launch itA $1.3M/yr market growing +7.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 641K searches
Avg price
Great$14.95avg listing price — sweet spot $15–$100
Price range
Good$6.00–$39.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,421.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shave butter is a $1.3M/yr Amazon United States market (641K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
shave butter market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
0%
- Dollar Shave Club86%
- Van Der Hagen10%
- eos2%
- Cremo2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 26 weeks — +7.4% search growth over the last 90 days.Top shave butter search terms
- dollar shave club334K/yr
- shave butter124K/yr
- dollar shave club shave butter37K/yr
- dollar shave club razor25K/yr
- shave butter for men41K/yr
- shaving butter24K/yr
- dollar shave10K/yr
- dsc10K/yr
- shaving butter for men9K/yr
- dollar shave club shave cream7K/yr
Top shave butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dollar Shave Club | Shave Butter 6 ounce (2 Pack) | Translucent Shaving Cream for Sensitive Skin
Dollar Shave Club$12.514.6★4,788 rev
Dollar Shave Club | 6 Blade Razor Refills (8 Pack) | 6 Stainless Steel Blades for a Close & Comfortable Shave
Dollar Shave Club$16.004.5★6,023 rev
Van Der Hagen Shave Butter- Best Shave (6 oz) (Pack of 1)
Van Der Hagen$6.004.4★3,652 rev
Dollar Shave Club | Travel Shave Set | 4 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover
Dollar Shave Club$13.504.4★5,794 rev
Dollar Shave Club | 4 Blade Razor Refills (8 Pack) | Swift Rinse Blades for Longer and Thicker Hair
Dollar Shave Club$14.984.4★7,300 rev
Newest
by launch date
Dollar Shave Club | for Your Face Foil Shaver | Dual-Purpose Head Shower Safe Easy to Clean | Electric Foil Shaver for Men Beard and Face Foil Shaver Electric Razor
Dollar Shave Club$39.6336 rev
Dollar Shave Club For Women | 1 Maroon Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving
Dollar Shave Club$14.12145 rev
Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving
Dollar Shave Club$14.34145 rev
Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover
Dollar Shave Club$27.2666 rev
Dollar Shave Club | Travel Shave Set | 4 Extra Close Refill Cartridges 1 Handle (Green) 1 Razor Cover
Dollar Shave Club$13.03262 rev
Trending
90-day click momentumDollar Shave Club | for Your Face Foil Shaver | Dual-Purpose Head Shower Safe Easy to Clean | Electric Foil Shaver for Men Beard and Face Foil Shaver Electric Razor
Dollar Shave Club$39.634.0★
Dollar Shave Club For Women | 1 Maroon Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving
Dollar Shave Club$14.124.3★
Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover
Dollar Shave Club$27.264.2★
Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving
Dollar Shave Club$14.344.3★
Dollar Shave Club | Travel Shave Set | 4 Extra Close Refill Cartridges 1 Handle (Blue) 1 Razor Cover
Dollar Shave Club$13.554.2★
What buyers say about shave butter
What buyers praise and complain about, mined from review topics.What buyers love
“Good Price”
“Excellent Product”
“Buttery smooth”
“Light scent”
“easy to hold”
“durable”
“Good results”
“As advertised”
“It is very comfortable”
“It's lightweight”
What buyers complain about
“Bad quality”
“Smell not good”
“Waste of money”
“Will not fit”
“it doesn't last at all”
“Fails at its only function”
“uncomfortable rash”
“Did not lather”
“Very thin foam”
“Not the same”
Top return reasons
Common questions
- Is shave butter profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 23 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Launch it (58/100).
- How competitive is the shave butter niche?
- 4 brands and 33 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shave butter?
- Top complaints mined from reviews: Quality-Overall, Smell, Value For Money. The return rate is 0.4%.
- What does it cost to enter the shave butter niche?
- Listings span $6.00–$39.63; the average listing price is $14.95 (sweet spot $15–$100). The average incumbent carries 3,422 reviews — the moat a new listing must climb.