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Shaper Plus Hairspray

Fail

The top 5 brands take 99% of clicks, so Shaper Plus Hairspray is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$76K/yr29K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
70%top-5 click share · 6 brands · 14 sellers

Flapen Score

Shaper Plus Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaper Plus Hairspray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaper Plus Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Shaper Plus Hairspray 29K times last year and spent an estimated $76K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
9.7%
Market size, estimated
$76Ka year
Peak month
December1.6× the quietest month
Top search term
shaper hairspray13K searches a year

02 · Price

A sale here is worth $26.65.

Listings sell for $26.65 on average, from $9.04 to $63.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.65 that is $7K to $13K a year per listing.

Average price
$26.65inside the $15 to $100 sweet spot
Price range
$9.04–$63.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #343 within Hair Sprays. It carries 3,495 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
72%
Out of stock, average day
7.7%
Average rank
#343in Hair Sprays
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,495per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
83 months

Products

Top Shaper Plus Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

14

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 29%
  • Brand 35%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Shaper Plus Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Shaper Plus Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaper hairspray13K/yr
  • shaper plus hairspray9K/yr
  • shaper hair spray4K/yr
  • shaper plus3K/yr

Reviews and returns

What reviews say buyers love and hate about Shaper Plus Hairspray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
23%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shaper Plus Hairspray questions

Answered from the same tracked data.