Is shampoo for purple colored hair profitable to sell on Amazon United States?

The niche generates $58K/yr across 19 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (41/100).

How competitive is the shampoo for purple colored hair niche?

4 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in shampoo for purple colored hair?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.

When does demand for shampoo for purple colored hair peak?

Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov; the busiest month runs 3.8× the quietest.

What does it cost to enter the shampoo for purple colored hair niche?

Listings span $13.87–$68.08; the average listing price is $38.26 (sweet spot $15–$100). The average incumbent carries 20,111 reviews — the moat a new listing must climb.

shampoo for purple colored hair

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$38.26

avg listing price — sweet spot $15–$100

Price range

Great$13.87–$68.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad20,111.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 77K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, shampoo for purple colored hair is a $58K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

shampoo for purple colored hair market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $77K–$96K; units × avg price
Conversion rate: 2.0%
Avg BSR: #179
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Celeb Luxury88%
Punky6%
KERACOLOR4%
COLORLOMO2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Open Trend

Top shampoo for purple colored hair search terms

celeb luxury viral colorwash24K/yr -23.6%2.5% conv.
celeb luxury color depositing conditioner7K/yr +20.5%1.1% conv.
viral hair color shampoo5K/yr +148.5%2.2% conv.
celeb luxury6K/yr +36.1%1.9% conv.
purple shampoo for purple hair6K/yr +9.2%2.9% conv.
shampoo for purple colored hair7K/yr -22.4%3.8% conv.
purple color shampoo3K/yr +47.9%2.6% conv.
celeb luxury color depositing shampoo6K/yr -55.8%2.5% conv.
viral color depositing shampoo5K/yr -4.5%1.3% conv.
celeb viral colorwash shampoo2K/yr -5.8%4.4% conv.

All search terms

Top shampoo for purple colored hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Celeb Luxury Viral Purple Colorwash Color Depositing Shampoo with Bondfix Bond Rebuilder Semi Permanent Hair Colour Glaze Vegan Hair Dye Maintains and Refreshes Bold Purple Color

Celeb Luxury$34.624.3★29,719 rev

Celeb Luxury Intense Color Depositing Colorconditioner Conditioner + BondFix Bond Rebuilder Vegan Sustainably Sourced Plant-Based Semi-Permanent Viral and Gem Lites Colorconditioners

Celeb Luxury$37.114.3★10,878 rev

Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Hot Pink 8.25 Fl Oz (Pack of 1)

Celeb Luxury$35.094.3★29,719 rev

Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.

Punky$13.874.3★6,699 rev

Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Extreme Red 8.25 Fl Oz (Pack of 1)

Celeb Luxury$35.024.3★29,719 rev

Newest

by launch date

COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair

COLORLOMO$21.71276 rev

2y ago

Viral Colorwash Red for Brunettes

Celeb Luxury$38.9710,878 rev

2y ago

Celeb Luxury Viral Pastel Graphite Duo Color Depositing Colorwash Shampoo & Conditioner with Bondfix Bond Rebuilder Semi Permanent Hair Colour Glaze Maintains and Refreshes Metallic Silver Color

Celeb Luxury$68.0853 rev

3y ago

Celeb Luxury Viral Duo Color Depositing Colorwash Shampoo & Conditioner Set + Bondfix Bond Rebuilder Semi Permanent Hair Color Vegan Hair Dye Extreme Red

Celeb Luxury$67.80910 rev

5y ago

Viral Purple Healthy Duo

Celeb Luxury$67.95910 rev

5y ago

What buyers say about shampoo for purple colored hair

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Great Color”

Quality-Overall9%

“High quality”

Smell8%

“smell is gentle”

Suitability Colored Hair5%

“Perfect for color hair”

Soft Feel5%

“My hair feels very soft”

Ease Of Use4%

“Easy to use”

Value For Money4%

“Great value”

Durability3%

“lasts a good bit of time”

Ease Of Application1%

“easiest application ever & actually works”

Suitability Straight Hair1%

“Conditions your hair”

What buyers complain about

Color22%

“it faded to a really ugly color”

Functionality-Overall7%

“It doesnt work”

Suitability Colored Hair7%

“it didn't colour my hair”

Moist/Dry5%

“Dried out my hair”

Smell5%

“Unexpected scent”

Quality-Overall4%

“I mean not best”

Value For Money3%

“The price is very high”

Stain Resistance3%

“athough it stained me”

Size-Overall2%

“Tiny”

Suitability Short Hair2%

“Didnt work for dirty blonde hair”

Top return reasons

Color42%

Suitability Colored Hair21%

Functionality-Overall8%

Advertised Vs Actual Product7%

Value For Money3%

Suitability Short Hair3%

Product Condition2%

Moist/Dry2%

Damage/Burn Hair2%

Hair Related1%

Common questions

Is shampoo for purple colored hair profitable to sell on Amazon United States?: The niche generates $58K/yr across 19 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (41/100).
How competitive is the shampoo for purple colored hair niche?: 4 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in shampoo for purple colored hair?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.
When does demand for shampoo for purple colored hair peak?: Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov; the busiest month runs 3.8× the quietest.
What does it cost to enter the shampoo for purple colored hair niche?: Listings span $13.87–$68.08; the average listing price is $38.26 (sweet spot $15–$100). The average incumbent carries 20,111 reviews — the moat a new listing must climb.