Shampoo for Purple Colored Hair

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

2.0%

Market size, estimated

$58Ka year

Peak month

August3.8× the quietest month

Top search term

celeb luxury viral colorwash24K searches a year

Listings sell for $38.26 on average, from $13.87 to $68.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $38.26 that is $4K to $10K a year per listing.

Average price

$38.26inside the $15 to $100 sweet spot

Price range

$13.87–$68.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

1.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Hair Coloring Products. It carries 20,111 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#179in Hair Coloring Products

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

20,111per listing

Listings tracked

19

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months