shampoo for pregnant women
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$32.44avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Good$12.81–$136.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$696K$696K/yr · 199K searches
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,179.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shampoo for pregnant women is a $696K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
shampoo for pregnant women market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $649K–$811K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #468
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
587
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Every Man Jack85%
- Aveda9%
- Botanic Hearth2%
- ATTITUDE1%
- Dr. Squatch1%
- Native1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.Peak months: Jul, Aug, Nov · busiest ÷ quietest = 3.7×
Top shampoo for pregnant women search terms
- every man jack shampoo87K/yr
- everyman jack shampoo and conditioner23K/yr
- aveda botanical repair shampoo13K/yr
- every man jack shampoo and conditioner12K/yr
- everyman jack shampoo10K/yr
- botanical shampoo9K/yr
- natural mens shampoo8K/yr
- non toxic mens shampoo4K/yr
- mens shampoo natural6K/yr
- all natural mens shampoo3K/yr
Top shampoo for pregnant women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Every Man Jack Mens Shampoo and Conditioner 2 in 1 - Thickening Tea Tree - Moisturizing Volumizing - Free of Parabens Phthalates & Dyes - 24oz - 1 Bottle
Every Man Jack$18.694.6★4,796 rev
Every Man Jack 2-in-1 Shampoo + Conditioner for Men - Amber + Sandalwood | Nourishing For All Hair Types Naturally Derived Cruelty-Free | Cleanse + Moisturize | 24oz -1 Bottle
Every Man Jack$18.734.6★4,796 rev
Every Man Jack Mens 2-in-1 Daily Shampoo + Conditioner Variety Pack - Includes 3 Outdoor Inspired Scents Scents - Amber + Sandalwood Cedar + Red Sage Sea Minerals + Citron 13.5 oz (3 Pack)
Every Man Jack$29.014.7★372 rev
Every Man Jack Mens Shampoo and Conditioner Set - Caribbean Coconut - Sulfate Free - Made w/Plant Powered Moisturizing Ingredients like Coconut & Argan Oil - 16 fl oz (2 Pack)
Every Man Jack$25.214.6★155 rev
Aveda Botanical Repair Strengthening Shampoo | Strengthens and Repairs Damaged Hair | Bond-Building Shampoo | 94% Naturally Derived* | Silicone Free 6.7 Fl Oz
Aveda$37.114.4★1,496 rev
Newest
by launch date
Every Man Jack Mens Refreshing Shampoo - Australian Eucalyptus - Made with Peppermint & Jojoba Oil - Sulfate Free - 16 fl oz (2 Pack)
Every Man Jack$25.6630 rev
Every Man Jack Mens Shampoo and Conditioner Set - Caribbean Coconut - Sulfate Free - Made w/Plant Powered Moisturizing Ingredients like Coconut & Argan Oil - 16 fl oz (2 Pack)
Every Man Jack$25.21155 rev
Every Man Jack Mens Shampoo and Conditioner Set - Australian Eucalyptus - Sulfate Free - Made w/Plant Powered Refreshing Ingredients like Peppermint & Jojoba Oil - 16 fl oz (2 Pack)
Every Man Jack$25.00155 rev
ATTITUDE Mens Shampoo and Conditioner 2-in-1 Nourishing For Dry Hair and Scalp With Panthenol and Ginseng 97% Natural Origin Ingredients EWG Verified Patchouli & Bourbon 14 Fl Oz
ATTITUDE$14.01561 rev
Every Man Jack 2-in-1 Daily Shampoo + Conditioner - Coconut & Driftwood | Nourishing For All Hair Types Naturally Derived Cruelty-Free Shampoo and Conditioner Set for Men | 24oz - 1 Bottle
Every Man Jack$18.714,796 rev
Trending
90-day click momentumEvery Man Jack Mens Refreshing Shampoo - Australian Eucalyptus - Made with Peppermint & Jojoba Oil - Sulfate Free - 16 fl oz (2 Pack)
Every Man Jack$25.664.5★
Every Man Jack Mens Shampoo and Conditioner Set - Caribbean Coconut - Sulfate Free - Made w/Plant Powered Moisturizing Ingredients like Coconut & Argan Oil - 16 fl oz (2 Pack)
Every Man Jack$25.214.6★
Every Man Jack 2-in-1 Daily Shampoo + Conditioner - Coconut & Driftwood | Nourishing For All Hair Types Naturally Derived Cruelty-Free Shampoo and Conditioner Set for Men | 24oz - 1 Bottle
Every Man Jack$18.714.6★
ATTITUDE Mens Shampoo and Conditioner 2-in-1 Nourishing For Dry Hair and Scalp With Panthenol and Ginseng 97% Natural Origin Ingredients EWG Verified Patchouli & Bourbon 14 Fl Oz
ATTITUDE$14.014.5★
Every Man Jack 2-in-1 Shampoo + Conditioner for Men - Amber + Sandalwood | Nourishing For All Hair Types Naturally Derived Cruelty-Free | Cleanse + Moisturize | 24oz -1 Bottle
Every Man Jack$18.734.6★
What buyers say about shampoo for pregnant women
What buyers praise and complain about, mined from review topics.What buyers love
“lightly scented”
“Excellent product”
“Hair feels soft”
“Affordable price”
“CLEANS Well”
“Lots of Lather”
“Exactly what I needed”
“Moisturizes well”
“quite honestly it makes my hair look so much better”
“effectiveness”
What buyers complain about
“Smells strange”
“Defective pump”
“Dry”
“Hair falling out”
“Made my hair greasy”
“Waste of money”
“Itchy scratchy”
“Impossible to even open”
“Arrived leaking”
“Overall not effective”
Top return reasons
Common questions
- Is shampoo for pregnant women profitable to sell on Amazon United States?
- The niche generates $696K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the shampoo for pregnant women niche?
- 6 brands and 587 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in shampoo for pregnant women?
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.4%.
- When does demand for shampoo for pregnant women peak?
- Demand peaks in Jul–Aug–Nov; the busiest month runs 3.7× the quietest.
- What does it cost to enter the shampoo for pregnant women niche?
- Listings span $12.81–$136.49; the average listing price is $32.44 (sweet spot $15–$100). The average incumbent carries 3,180 reviews — the moat a new listing must climb.