Shampoo for Gray Hair for Women
MaybeReturns run at only 0.7% of orders. But the average product has 9,085 reviews to catch up to, so Shampoo for Gray Hair for Women is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $899K/yr621K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 77 sellers
Flapen Score
Shampoo for Gray Hair for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Shampoo for Gray Hair for Women is stronger. Inside it, weaker.
Market
The Shampoo for Gray Hair for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Shampoo for Gray Hair for Women 621K times last year and spent an estimated $899K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $899K a year.
- Searches, last 12 months
- 621K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $899Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- shampoo for gray hair for women111K searches a year
02 · Price
A sale here is worth $19.54.
Listings sell for $19.54 on average, from $8.05 to $41.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $19.54 that is $29K to $39K a year per listing.
- Average price
- $19.54inside the $15 to $100 sweet spot
- Price range
- $8.05–$41.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $29K–$39K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #375 within Shampoo & Conditioner Sets. It carries 9,085 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #375in Shampoo & Conditioner Sets
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 9,085per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Shampoo for Gray Hair for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Just Nutritive Gray Hair Shampoo | Gray Hair Treatment | Just Natural Hair Care | Natural Shampoo 16 Oz
- Price
- $28.66
- Rating
- 4.2/5
- Reviews
- 5,106
- Age
- 9y ago
LOreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair Sulfate-Free Vegan Formula with Peptides 8.5 Fl Oz
- Price
- $9.74
- Rating
- 4.5/5
- Reviews
- 2,140
- Age
- 2y ago
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 4y ago
LOreal Paris EverPure Silver Care Sulfate Free Shampoo and Conditioner Set Nourishing Vegan Formula with Peptides for Brightening Gray Hair 1 Kit
- Price
- $20.93
- Rating
- 4.4/5
- Reviews
- 1,676
- Age
- 2y ago
Clairol Professional Shimmer Lights Purple Shampoo 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde Silver Gray & Highlighted Hair **Packaging May Vary
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 18,780
- Age
- 4y ago
Trending
90-day click momentum
Jhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each
- Price
- $16.17
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 4mo ago
Jhirmack Silver Brightening Purple Shampoo Set of 4 for all types of silver grey and blonde hair
- Price
- $26.68
- Rating
- 4.6/5
- Reviews
- 4,614
- Age
- 8y ago
Clairol Professional Shimmer Lights Purple Shampoo 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde Silver Gray & Highlighted Hair **Packaging May Vary
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 18,780
- Age
- 4y ago
Just Nutritive Shampoo For Blonde Natural & Color-Treated Hair Neutralize Brassy Tones No Purple or Blue Shampoo Paraben Free Phthalate Free Silicone Free 8 oz. Bottle
- Price
- $21.11
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 2y ago
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Nourishes & Refreshes Scalp Sulfate-Free 16 fl oz
- Price
- $16.35
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago
Newest
by launch dateJhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each
- Price
- $16.17
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 4mo ago
AGE beautiful Brightening Shampoo for Silver & Gray Hair Clarifying Wash with CoQ10 + Charcoal Removes Mineral Build-Up & Pollution for Bright Shiny Hair
- Price
- $14.70
- Rating
- 4.1/5
- Reviews
- 216
- Age
- 12mo ago
KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage
- Price
- $33.97
- Rating
- 4.1/5
- Reviews
- 2,233
- Age
- 1y ago
VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair Moisturizing & Color-Safe Enhances Shine & Brightness Made in USA (16 fl oz each)
- Price
- $25.27
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
77
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
19%
- Just Nutritive26%
- L'Oreal Paris24%
- Hair Biology12%
- Clairol Professional8%
- KESMEDIK7%
- jhirmack6%
Demand
Shampoo for Gray Hair for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Shampoo for Gray Hair for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo for gray hair for women111K/yr
- gray hair shampoo100K/yr
- shampoo for gray hair78K/yr
- just nutritive gray hair shampoo65K/yr
- grey hair shampoo71K/yr
- shampoo for grey hair42K/yr
- shampoo for grey hair women31K/yr
- loreal silver care shampoo8K/yr
- grey shampoo14K/yr
- loreal silver shampoo13K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo for Gray Hair for Women
We read the reviews and the return reasons for every product selling here.
“the color was different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo for Gray Hair for Women questions
Answered from the same tracked data.