Shampoo for Black Women

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

10.1%

Market size, estimated

$196Ka year

Peak month

May4.7× the quietest month

Top search term

cantu shampoo80K searches a year

Listings sell for $10.10 on average, from $4.29 to $22.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $10.10 that is $15K to $20K a year per listing.

Average price

$10.10under the $15 to $100 sweet spot

Price range

$4.29–$22.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$20K

Returns

0.7%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #682 within 2-in-1 Shampoo & Conditioner. It carries 8,698 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#682in 2-in-1 Shampoo & Conditioner

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

8,698per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months