Shampoo for Black Men

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $350K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

12.8%

Market size, estimated

$350Ka year

Top search term

cantu shampoo80K searches a year

Listings sell for $12.58 on average, from $4.29 to $31.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $12.58 that is $25K to $31K a year per listing.

Average price

$12.58under the $15 to $100 sweet spot

Price range

$4.29–$31.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$25K–$31K

Returns

0.5%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #613 within 2-in-1 Shampoo & Conditioner. It carries 7,145 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#613in 2-in-1 Shampoo & Conditioner

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

7,145per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months