Shampoo Bar
MaybeReturns run at only 0.7% of orders. But demand is soft, at -8.6% this quarter, so Shampoo Bar is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $2.1M/yr1.8M searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 532 sellers
Flapen Score
Shampoo Bar against its category
The dotted line is the Beauty & Personal Care average. Past it, Shampoo Bar is stronger. Inside it, weaker.
Market
The Shampoo Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Shampoo Bar 1.8M times last year and spent an estimated $2.1M. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $2.1Ma year
- Peak month
- December4.1× the quietest month
- Top search term
- shampoo bar913K searches a year
02 · Price
A sale here is worth $14.41.
Listings sell for $14.41 on average, from $6.49 to $30.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $14.41 that is $43K to $58K a year per listing.
- Average price
- $14.41under the $15 to $100 sweet spot
- Price range
- $6.49–$30.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $43K–$58K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #217 within Shampoo & Conditioner Sets. It carries 8,874 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #217in Shampoo & Conditioner Sets
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 8,874per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Shampoo Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz
- Price
- $12.69
- Rating
- 4.5/5
- Reviews
- 14,725
- Age
- 4mo ago
Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz
- Price
- $12.75
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 4mo ago
2 Pack Rosemary Shampoo Bar for Hair Growth Deep Cleansing for Scalp Hair Loss Shampoo Soap Organic Hair Oil Control Solid Shampoo Bar Refreshing and Hydrating Soap for Stocking Stuffers Women Gifts
- Price
- $9.38
- Rating
- 4.3/5
- Reviews
- 2,576
- Age
- 4y ago
Kitsch Shampoo and Conditioner Set - 4pc Sampler Bars with Rice Water Shampoo and Conditioner Castor Oil Shampoo & Coconut Oil Conditioner - Bottle-Free Beauty for Hair Growth Repair & Moisture
- Price
- $14.16
- Rating
- 4.3/5
- Reviews
- 35,973
- Age
- 2y ago
The Earthling Co. Volumizing Shampoo & Conditioner Bar Set For Thickening Fullness Strength and Growth - Sulfate SIlicone Paraben Free for Thin Flat Fine Hair - Made in USA (Vanilla Coconut)
- Price
- $30.54
- Rating
- 4.5/5
- Reviews
- 3,729
- Age
- 1y ago
Trending
90-day click momentumKitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz
- Price
- $12.69
- Rating
- 4.5/5
- Reviews
- 14,725
- Age
- 4mo ago
Kitsch Volumizing Rosemary & Biotin Liquid Conditioner for Women and Men for Hair Growth Boosts Fullness & Shine After 1 Use Thickening Bio-Based Hair Care Color-Safe Made in USA 12.3 oz
- Price
- $12.75
- Rating
- 4.2/5
- Reviews
- 324
- Age
- 9mo ago
Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz
- Price
- $12.75
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 4mo ago
Garnier Whole Blends Hydrating Shampoo Bar for Normal Hair Coco & Aloe Vera 2 Oz 1 Count (Packaging May Vary)
- Price
- $6.49
- Rating
- 4.3/5
- Reviews
- 3,660
- Age
- 5y ago
The Earthling Co. Shampoo Bar - Promote Hair Growth Strengthen & Volumize All Hair Types - Paraben & Sulfate Free formula with Natural Vegan Ingredients for Dry Hair (Citrus Sun 3 oz)
- Price
- $18.60
- Rating
- 4.4/5
- Reviews
- 7,854
- Age
- 4y ago
Newest
by launch dateKitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz
- Price
- $12.69
- Rating
- 4.5/5
- Reviews
- 14,725
- Age
- 4mo ago
Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz
- Price
- $12.75
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 4mo ago
Kitsch Volumizing Rosemary & Biotin Liquid Conditioner for Women and Men for Hair Growth Boosts Fullness & Shine After 1 Use Thickening Bio-Based Hair Care Color-Safe Made in USA 12.3 oz
- Price
- $12.75
- Rating
- 4.2/5
- Reviews
- 324
- Age
- 9mo ago
Kitsch Volumizing Rosemary & Biotin Liquid Shampoo for Hair Growth Shampoo for Women & Men Boosts Fullness & Shine After 1 Use Clean Bio-Based Hair Care Color-Safe Made in USA 12.3 oz
- Price
- $12.37
- Rating
- 4.4/5
- Reviews
- 1,955
- Age
- 9mo ago
Marsmade Castor Oil Shampoo Bar Hydrating & Moisturizing Natural Hair Soap for Bathing Hair Growth & Scalp Nourishment Solid Shampoo for All Hair Types (120g 4.23 oz)
- Price
- $13.39
- Rating
- 4.5/5
- Reviews
- 2,314
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
532
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
10%
- Kitsch57%
- The Earthling Co.13%
- DBEAUTYM7%
- Viori6%
- ANIHANA4%
- MARS MADE3%
- Open — no brand owns it (5 brands, 10%)
Demand
Shampoo Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Shampoo Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo bar913K/yr
- bar shampoo251K/yr
- kitsch shampoo bar206K/yr
- shampoo bars107K/yr
- solid shampoo51K/yr
- kitsch rosemary and biotin shampoo29K/yr
- earthling co shampoo bar24K/yr
- shampoo en barra40K/yr
- hair soap24K/yr
- natural shampoo bar33K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo Bar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to open
The bottle is difficult to open
Difficult to use
a little dry
Not moisturizing
doesnt dry it out
Smells Awful
Doesnt Smell Good
Not fragrance free
gets caught in my hair
Made my hair extremely tangled
pulls on my hair
Fell apart
Does not last
Falls apart
Love
mild smell
Clean fragrance
Clean smell
Rich luxurious lather
Good Lather
Rich lather
My hair feels soft
Silky and Soft
Hair is soft
This product is fantastic and incredibly well-made
Excellent product
Excellent line of products
really helps to prevent hair loss
Helps your hair grow
leaves my hair soft
Return
0.7% Return rate 20% Fixable by listing
Smells Awful
Doesnt Smell Good
Not fragrance free
a little dry
Not moisturizing
doesnt dry it out
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo Bar questions
Answered from the same tracked data.