Shampoo Bar

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

8.0%

Market size, estimated

$2.1Ma year

Peak month

December4.1× the quietest month

Top search term

shampoo bar913K searches a year

Listings sell for $14.41 on average, from $6.49 to $30.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $14.41 that is $43K to $58K a year per listing.

Average price

$14.41under the $15 to $100 sweet spot

Price range

$6.49–$30.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$43K–$58K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #217 within Shampoo & Conditioner Sets. It carries 8,874 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#217in Shampoo & Conditioner Sets

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

8,874per listing

Listings tracked

29

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

55 months