Shampoo and Conditioner Set
PassShampoo and Conditioner Set scores 70 out of 100, a Pass. Shoppers spend an estimated $36.3M a year here, search demand grew +13.0% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $36.3M/yr19.8M searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 41%top-5 click share · 20 brands · 153 sellers
Flapen Score
Shampoo and Conditioner Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Shampoo and Conditioner Set is stronger. Inside it, weaker.
Market
The Shampoo and Conditioner Set market on Amazon at a glance
Shoppers on Amazon United States searched for Shampoo and Conditioner Set 19.8M times last year and spent an estimated $36.3M. The top 5 brands take 67% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 19.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.3M a year.
- Searches, last 12 months
- 19.8M
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $36.3Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- shampoo and conditioner set12.1M searches a year
02 · Price
A sale here is worth $23.50.
Listings sell for $23.50 on average, from $8.19 to $60.89. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $23.50 that is $705K to $940K a year per listing.
- Average price
- $23.50inside the $15 to $100 sweet spot
- Price range
- $8.19–$60.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $705K–$940K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Shampoo & Conditioner Sets. It carries 13,780 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Shampoo & Conditioner Sets
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 13,780per listing
- Listings tracked
- 43
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Shampoo and Conditioner Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
153
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
27%
- Brand 119%
- Brand 216%
- Brand 312%
- Brand 412%
- Brand 59%
- Brand 66%
Demand
Shampoo and Conditioner Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shampoo and Conditioner Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo and conditioner set12.1M/yr
- shampoo and conditioner2.9M/yr
- pantene shampoo and conditioner396K/yr
- nexxus shampoo and conditioner534K/yr
- pantene525K/yr
- tresemme shampoo and conditioner477K/yr
- sulfate free shampoo and conditioner480K/yr
- color safe shampoo and conditioner355K/yr
- nexus shampoo and conditioner set222K/yr
- nexxus188K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo and Conditioner Set
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo and Conditioner Set questions
Answered from the same tracked data.