Shampoo and Conditioner Set
PassShampoo and Conditioner Set scores 70 out of 100, a Pass. Shoppers spend an estimated $36.3M a year here, search demand grew +13.0% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $36.3M/yr19.8M searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 41%top-5 click share · 20 brands · 153 sellers
Flapen Score
Shampoo and Conditioner Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Shampoo and Conditioner Set is stronger. Inside it, weaker.
Market
The Shampoo and Conditioner Set market on Amazon at a glance
Shoppers on Amazon United States searched for Shampoo and Conditioner Set 19.8M times last year and spent an estimated $36.3M. The top 5 brands take 67% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 19.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.3M a year.
- Searches, last 12 months
- 19.8M
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $36.3Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- shampoo and conditioner set12.1M searches a year
02 · Price
A sale here is worth $23.50.
Listings sell for $23.50 on average, from $8.19 to $60.89. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $23.50 that is $705K to $940K a year per listing.
- Average price
- $23.50inside the $15 to $100 sweet spot
- Price range
- $8.19–$60.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $705K–$940K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Shampoo & Conditioner Sets. It carries 13,780 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Shampoo & Conditioner Sets
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 13,780per listing
- Listings tracked
- 43
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Shampoo and Conditioner Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRESemm Rich Moisture Shampoo and Conditioner 2 Count Rich Moisture for Dry Hair Formulated With Vitamin E and Biotin 28 oz
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 10,355
- Age
- 8y ago
Pantene Shampoo & Conditioner Set Daily Moisture Renewal - Pro-V Nutrients for Dry Color-Treated Straight to Curly Hair 72-Hour Hydration & Softness 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
- Price
- $19.30
- Rating
- 4.7/5
- Reviews
- 15,545
- Age
- 4y ago
LOreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry Dehydrated Hair 72H Hydrating Hair Care Infused with Hyaluronic Acid Complex 53 Fl Oz Set
- Price
- $17.09
- Rating
- 4.7/5
- Reviews
- 6,499
- Age
- 3y ago
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
- Price
- $18.92
- Rating
- 4.4/5
- Reviews
- 14,012
- Age
- 3y ago
Nexxus Therappe Humectress Shampoo Conditioner 2 Count for Ultimate Moisture for Dry Hair Powered by Polysoft Hydrator Technology with Tri-lipids 33.8 fl oz
- Price
- $34.38
- Rating
- 4.6/5
- Reviews
- 22,182
- Age
- 13y ago
Trending
estimated 90-day click momentum
Herbal Essences Shampoo & Conditioner Set Rose Hips + Passionfruit - Smooth Collection Paraben-Free Color-Safe Shiny Hair with Jojoba & Vitamin E 29.2 Fl Oz Each 2-Pack
- Price
- $19.70
- Rating
- 4.7/5
- Reviews
- 20,493
- Age
- 4mo ago
Dove Conditioner Daily Moisture for Dry Hair with Bio-Protein Care Technology and Hyaluronic Serum 28 Fl Oz
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 2,355
- Age
- 1y ago
Nexxus THERAPPE and HUMECTRESS Advanced Hydration Shampoo and Conditioner for Dry Hair for Advanced Hydration 32 fl oz 2 Pack
- Price
- $27.55
- Rating
- 4.6/5
- Reviews
- 22,182
- Age
- 3y ago
LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo and Conditioner Set Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 56 Fl Oz Set
- Price
- $19.23
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 6mo ago
Aussie Total Miracle Hair Care Bundle: Shampoo Conditioner and 3 Minute Deep Treatment with Apricot & Macadamia Oil Paraben-Free for Damaged Hair 26.2 & 8 Fl Oz
- Price
- $18.69
- Rating
- 4.7/5
- Reviews
- 8,920
- Age
- 6y ago
Newest
by launch dateHerbal Essences Shampoo & Conditioner Set Rose Hips + Passionfruit - Smooth Collection Paraben-Free Color-Safe Shiny Hair with Jojoba & Vitamin E 29.2 Fl Oz Each 2-Pack
- Price
- $19.70
- Rating
- 4.7/5
- Reviews
- 20,493
- Age
- 4mo ago
LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo and Conditioner Set Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 56 Fl Oz Set
- Price
- $19.23
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 6mo ago
Dove Conditioner Daily Moisture for Dry Hair with Bio-Protein Care Technology and Hyaluronic Serum 28 Fl Oz
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 2,355
- Age
- 1y ago
Olaplex Wash and Shine Hair Kit: No. 4 5 7 Shampoo & Conditioner Set | Cleanse Hydrate & Control Frizz Up to 72 Hours | Bonding Oil for Shine & Protect | For Coily Curly Straight and Wavy
- Price
- $57.78
- Rating
- 4.6/5
- Reviews
- 5,431
- Age
- 2y ago
Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated Fine to Dry Damaged Sulfate & Dye Free - Almond & Shea Butter 16.5 fl oz each (2 pack)
- Price
- $18.13
- Rating
- 4.4/5
- Reviews
- 14,012
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
153
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 79%
Open market
27%
- L'Oreal Paris19%
- Pantene16%
- Nexxus12%
- TRESemmé12%
- Native9%
- OGX6%
Demand
Shampoo and Conditioner Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shampoo and Conditioner Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shampoo and conditioner set12.1M/yr
- shampoo and conditioner2.9M/yr
- pantene shampoo and conditioner396K/yr
- nexxus shampoo and conditioner534K/yr
- pantene525K/yr
- tresemme shampoo and conditioner477K/yr
- sulfate free shampoo and conditioner480K/yr
- color safe shampoo and conditioner355K/yr
- nexus shampoo and conditioner set222K/yr
- nexxus188K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo and Conditioner Set
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo and Conditioner Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data