Shampoo and Conditioner for Oily Hair
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -10.8% this quarter, so Shampoo and Conditioner for Oily Hair is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $173K/yr168K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 43%top-5 click share · 18 brands · 101 sellers
Flapen Score
Shampoo and Conditioner for Oily Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Shampoo and Conditioner for Oily Hair is stronger. Inside it, weaker.
Market
The Shampoo and Conditioner for Oily Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Shampoo and Conditioner for Oily Hair 168K times last year and spent an estimated $173K. The top 5 brands take 68% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $173Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- shampoo and conditioner for oily hair56K searches a year
02 · Price
A sale here is worth $21.07.
Listings sell for $21.07 on average, from $8.98 to $41.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.07 that is $2K to $5K a year per listing.
- Average price
- $21.07inside the $15 to $100 sweet spot
- Price range
- $8.98–$41.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #366 within Shampoo & Conditioner Sets. It carries 10,088 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 1.5%
- Average rank
- #366in Shampoo & Conditioner Sets
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 10,088per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Shampoo and Conditioner for Oily Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
101
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
28%
- Brand 136%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Shampoo and Conditioner for Oily Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Shampoo and Conditioner for Oily Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shampoo and conditioner for oily hair56K/yr
- shampoo and conditioner set for oily hair29K/yr
- oily hair shampoo and conditioner24K/yr
- clay shampoo12K/yr
- shampoo and conditioner set oily hair9K/yr
- loreal clay shampoo7K/yr
- loreal extraordinary clay shampoo6K/yr
- shampoo and conditioner oily hair6K/yr
- shampoo and conditioner for greasy hair5K/yr
- loreal elvive clay shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo and Conditioner for Oily Hair
We read the reviews and the return reasons for every product selling here.
“Smells strange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo and Conditioner for Oily Hair questions
Answered from the same tracked data.