shampoo and conditioner for oily hair
Worth a lookShows low returns (0.4%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Price range
Great$8.98–$41.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$173K$173K/yr · 168K searches
Review moat
Bad10,087.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shampoo and conditioner for oily hair is a $173K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
shampoo and conditioner for oily hair market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $169K–$211K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 1.5%
- Avg brand age
- 70 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
101
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
28%
- L'Oreal Paris36%
- MONDAY HAIRCARE12%
- CeraVe9%
- Aveeno6%
- DEL SUR5%
- PURE NATURE LUX SPA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top shampoo and conditioner for oily hair search terms
- shampoo and conditioner for oily hair56K/yr
- shampoo and conditioner set for oily hair29K/yr
- oily hair shampoo and conditioner24K/yr
- clay shampoo12K/yr
- shampoo and conditioner set oily hair9K/yr
- loreal clay shampoo7K/yr
- loreal extraordinary clay shampoo6K/yr
- shampoo and conditioner oily hair6K/yr
- shampoo and conditioner for greasy hair5K/yr
- loreal elvive clay shampoo4K/yr
Top shampoo and conditioner for oily hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Elvive Hyaluron + Pure Shampoo and Conditioner Set Clarifying Shampoo and Rehydrating Conditioner with Salicylic Acid and Hyaluronic Acid 56 Fl Oz Set
L'Oreal Paris$20.314.6★1,379 rev
MONDAY HAIRCARE Clarify Shampoo and Conditioner Set 12 oz for Oily Hair Made with Grapefruit Extract Coconut Oil Shea Butter Vitamin E and Pro-Vitamin B5
MONDAY HAIRCARE$13.294.4★2,126 rev
LOreal Paris Elvive Extraordinary Clay Rebalancing Conditioner 12.6 fl; oz; (Packaging May Vary)
L'Oreal Paris$14.424.6★3,301 rev
CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
CeraVe$8.984.4★782 rev
Aveeno Apple Cider Vinegar Shampoo + Conditioner Set Hair Care Bundle for Balance & High Shine Daily Clarifying & Soothing Scalp Shampoo & Conditioner for Oily & Dull Hair Two Pack 2 x 12 fl. oz
Aveeno$17.374.6★1,835 rev
Newest
by launch date
Oily Hair Shampoo and Conditioner Set - Sulfate Free Moisturizing Cleanse for Oily Flaky Scalps - Fights Dandruff and Itchiness - Salon Professional Formula - For Men and Women - 16 Fl Oz (Set of 2)
PURE NATURE LUX SPA$23.9726,692 rev
DEL SUR Clarifying Shampoo and Conditioner Set for Oily Hair | 16 fl oz | with Camellia Japonica Salicylic Acid Papaya & Biotin | Scalp Oil Control for Oily Roots & Greasy Hair
DEL SUR$23.8544 rev
CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
CeraVe$8.98782 rev
CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
CeraVe$9.01355 rev
Kristin Ess Deep Clean Clarifying Shampoo and Conditioner Set for Oily & Dry Damaged Hair & Build Up - Moisturizes Smooths Detangles + Softens Hair - Sulfate Free Color + Keratin Safe - 10oz
Kristin Ess$23.70355 rev
Trending
90-day click momentumOily Hair Shampoo and Conditioner Set - Sulfate Free Moisturizing Cleanse for Oily Flaky Scalps - Fights Dandruff and Itchiness - Salon Professional Formula - For Men and Women - 16 Fl Oz (Set of 2)
PURE NATURE LUX SPA$23.974.5★
Pantene Shampoo & Conditioner Set Smooth and Sleek - Frizz Control with Antioxidants Nourishing for All Hair Types - Curly Dry Color-Treated 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
Pantene$19.094.7★
LOral Paris Elvive Extraordinary Clay Rebalancing Shampoo 12.6 fl; oz; (Packaging May Vary)
L'Oreal Paris$25.944.5★
Kristin Ess Deep Clean Clarifying Shampoo and Conditioner Set for Oily & Dry Damaged Hair & Build Up - Moisturizes Smooths Detangles + Softens Hair - Sulfate Free Color + Keratin Safe - 10oz
Kristin Ess$23.704.6★
CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
CeraVe$8.984.4★
What buyers say about shampoo and conditioner for oily hair
What buyers praise and complain about, mined from review topics.What buyers love
“Light smell”
“Keeps hair smooth”
“Excellent product”
“Great deal”
“It cleans your hair”
“doesnt dry out”
“Helping my hair to grow”
“Love how soft my hair feels ❤️ my curls look healthy”
“Luxurious lather”
“I have super straight hair thats fine”
What buyers complain about
“Smells strange”
“Gets too dry”
“extremely greasy”
“Pump was broken”
“Horrible for my hair”
“Extremely irritating”
“Pump doesn't work”
“it was leaking”
“Waste of money”
“made hair dry”
Top return reasons
Common questions
- Is shampoo and conditioner for oily hair profitable to sell on Amazon United States?
- The niche generates $173K/yr across 32 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the shampoo and conditioner for oily hair niche?
- 18 brands and 101 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in shampoo and conditioner for oily hair?
- Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.4%.
- When does demand for shampoo and conditioner for oily hair peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the shampoo and conditioner for oily hair niche?
- Listings span $8.98–$41.76; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 10,088 reviews — the moat a new listing must climb.