Shampoo and Conditioner for Oily Hair

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

4.9%

Market size, estimated

$173Ka year

Peak month

February1.2× the quietest month

Top search term

shampoo and conditioner for oily hair56K searches a year

Listings sell for $21.07 on average, from $8.98 to $41.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.07 that is $2K to $5K a year per listing.

Average price

$21.07inside the $15 to $100 sweet spot

Price range

$8.98–$41.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #366 within Shampoo & Conditioner Sets. It carries 10,088 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

1.5%

Average rank

#366in Shampoo & Conditioner Sets

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

10,088per listing

Listings tracked

32

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

70 months