Is sh91 philips norelco shaver heads profitable to sell on Amazon United States?

The niche generates $93K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the sh91 philips norelco shaver heads niche?

5 brands and 39 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sh91 philips norelco shaver heads?

Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 1.2%.

When does demand for sh91 philips norelco shaver heads peak?

Demand peaks in Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the sh91 philips norelco shaver heads niche?

Listings span $15.70–$61.59; the average listing price is $37.28 (sweet spot $15–$100). The average incumbent carries 1,637 reviews — the moat a new listing must climb.

sh91 philips norelco shaver heads

Worth a look

Shows beatable incumbent ratings (3.3★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Quality gap

Incredible3.3★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$37.28

avg listing price — sweet spot $15–$100

Price range

Incredible$15.70–$61.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Okay1,637.17

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Market size

Bad$93K

$93K/yr · 23K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, sh91 philips norelco shaver heads is a $93K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sh91 philips norelco shaver heads market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $75K–$93K; units × avg price
Conversion rate: 10.9%
Avg BSR: #467
Page quality: 0%
Prime: 83%
Sponsored: 33%
Out of stock: 6.2%
Avg brand age: 21 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

PHILIPS40%
Norelco39%
Fivoras10%
zoasod8%
KVGGWPUJ4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.8×

Open Trend

Top sh91 philips norelco shaver heads search terms

sh91 replacement heads9K/yr +41.8%8.2% conv.
sh915K/yr +9.4%7.7% conv.
norelco sh91 replacement heads4K/yr +22.1%9.5% conv.
sh91 replacement heads for philips norelco shaver series 90005K/yr -81.4%14.8% conv.

All search terms

Top sh91 philips norelco shaver heads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Replacement Shaver Head for Series 9000 & Prestige S9000 Precision Blades

PHILIPS$45.334.6★8,346 rev

Philips Norelco Genuine Shaving Heads Compatible with Philips Shavers Series S8000 S9000 & 9000 Prestige Powerful Performance Self-Sharpening 3 Pack SH91/52 Replaces SH90/70 SH98/70 & SH98/80

Norelco$59.274.6★1,024 rev

SH91/52 Replacement Heads for Norelco 9000 Replacement Headss9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades for Philips Norelco Shaver 90003-Pack

Fivoras$15.703.2★75 rev

Philips Norelco SH91/52 Replacement Blades for Shaver Series 9000 (S9xxx) and S9000 Prestige (SP98xx) - Self-Sharpening Precision Blades

Norelco$61.594.6★363 rev

SH91/52 Replacement Heads for Philips Norelco Shaver Series 9000 s9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades Compatible with Norelco 9000 Replacement Heads

zoasod$15.951.8★14 rev

Newest

by launch date

SH91 Replacement HeadCompatible For Philips Series 9000 S9000 S7310 S7370 S7510 S7520 Precision Blades Electric Shaver SH-91(A)

KVGGWPUJ$25.821 rev

2mo ago

SH91/52 Replacement Heads for Philips Norelco Shaver Series 9000 s9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades Compatible with Norelco 9000 Replacement Heads

zoasod$15.9514 rev

6mo ago

SH91/52 Replacement Heads for Norelco 9000 Replacement Headss9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades for Philips Norelco Shaver 90003-Pack

Fivoras$15.7075 rev

2y ago

Philips Replacement Shaver Head for Series 9000 & Prestige S9000 Precision Blades

PHILIPS$45.338,346 rev

3y ago

Philips Norelco SH91/52 Replacement Blades for Shaver Series 9000 (S9xxx) and S9000 Prestige (SP98xx) - Self-Sharpening Precision Blades

Norelco$61.59363 rev

4y ago

What buyers say about sh91 philips norelco shaver heads

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Exact fit”

Value For Money12%

“good price”

Advertised Vs Actual Product10%

“As advertised”

Quality-Overall9%

“Great product”

Ease Of Use9%

“Quick and easy as always”

Assembly/Installation9%

“Easy assembly”

Product Condition8%

“Just like new”

Efficiency7%

“It works great”

Soft Feel4%

“Nice and smooth again”

Durability3%

“The blades themselves are good quality, feel solid, and are rated to last around 24 months,”

What buyers complain about

Value For Money20%

“First mistake, based purchase on price”

Quality-Overall17%

“Cheap Blades, You get what you pay for”

Durability14%

“Takes some breaking in before it work well”

Compatibility-Overall9%

“It does not fit S9000 prestige”

Advertised Vs Actual Product8%

“False information about product”

Instructions/User Manual/Troubleshooting3%

“No instructions included either”

Design-Overall3%

“defective design”

Allergies3%

“very irritating to the face”

Defective Material/Parts3%

“Replacement parts”

Size-Overall3%

“Doesnt fit exactly with the 9000 series”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product16%

Compatibility-Overall16%

Defective Material/Parts9%

Functionality-Overall8%

Product Condition5%

Shape/Style2%

Quality-Overall2%

Assembly/Installation2%

Value For Money2%

Common questions

Is sh91 philips norelco shaver heads profitable to sell on Amazon United States?: The niche generates $93K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the sh91 philips norelco shaver heads niche?: 5 brands and 39 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sh91 philips norelco shaver heads?: Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 1.2%.
When does demand for sh91 philips norelco shaver heads peak?: Demand peaks in Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the sh91 philips norelco shaver heads niche?: Listings span $15.70–$61.59; the average listing price is $37.28 (sweet spot $15–$100). The average incumbent carries 1,637 reviews — the moat a new listing must climb.