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Sh91 Philips Norelco Shaver Heads

Maybe

The products selling today average only 3.3★. But the top 5 brands take 100% of clicks, so Sh91 Philips Norelco Shaver Heads is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$93K/yr23K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
96%top-5 click share · 5 brands · 39 sellers

Flapen Score

Sh91 Philips Norelco Shaver Heads against its category

The dotted line is the Beauty & Personal Care average. Past it, Sh91 Philips Norelco Shaver Heads is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sh91 Philips Norelco Shaver Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Sh91 Philips Norelco Shaver Heads 23K times last year and spent an estimated $93K. All 5 brands take every click. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
10.9%
Market size, estimated
$93Ka year
Peak month
June1.8× the quietest month
Top search term
sh91 replacement heads9K searches a year

02 · Price

A sale here is worth $37.28.

Listings sell for $37.28 on average, from $15.70 to $61.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $37.28 that is $9K to $19K a year per listing.

Average price
$37.28inside the $15 to $100 sweet spot
Price range
$15.70–$61.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #467 within Men's. It carries 1,637 reviews at 3.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
6.2%
Average rank
#467in Men's
Average rating
3.30 starsAmazon United States average 4.42 stars
Average reviews
1,637per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Sh91 Philips Norelco Shaver Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 239%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Sh91 Philips Norelco Shaver Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Sh91 Philips Norelco Shaver Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sh91 replacement heads9K/yr
  • sh915K/yr
  • norelco sh91 replacement heads4K/yr
  • sh91 replacement heads for philips norelco shaver series 90005K/yr

Reviews and returns

What reviews say buyers love and hate about Sh91 Philips Norelco Shaver Heads

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Value For Money”
1.2%of orders come back
“First mistake, based purchase on price”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sh91 Philips Norelco Shaver Heads questions

Answered from the same tracked data.