Setting Spray
MaybeShoppers spend $8.7M a year here. But the average product has 12,991 reviews to catch up to, so Setting Spray is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $8.7M/yr7.2M searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 80 sellers
Flapen Score
Setting Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Setting Spray is stronger. Inside it, weaker.
Market
The Setting Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Setting Spray 7.2M times last year and spent an estimated $8.7M. The top 5 brands take 79% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.
- Searches, last 12 months
- 7.2M
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $8.7Ma year
- Peak month
- July1.2× the quietest month
- Top search term
- setting spray3.8M searches a year
02 · Price
A sale here is worth $13.94.
Listings sell for $13.94 on average, from $4.77 to $36.00. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $13.94 that is $279K to $349K a year per listing.
- Average price
- $13.94under the $15 to $100 sweet spot
- Price range
- $4.77–$36.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $279K–$349K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Face. It carries 12,991 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Face
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 12,991per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Setting Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz
- Price
- $10.62
- Rating
- 4.4/5
- Reviews
- 12,891
- Age
- 2y ago

Milani Setting Spray + Primer Make It Last Original - Natural Finish with Niacinamide for Hydration Setting Spray for Makeup and Face Primer 3-in-1 Prime + Hydrate + Set 2.03 Fl. Oz
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 36,021
- Age
- 9y ago

e.l.f. Power Grip Dewy Setting Spray Ultra Fine Mist Made With Hyaluronic Acid Grips Makeup For A Hydrated-Looking Dewy Finish Vegan & Cruelty-Free
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 9,540
- Age
- 2y ago

essence | Fix & Last 18H Long-Lasting Makeup Fixing Spray | All-Day Hold & Smudge Proof | Vegan & Cruelty Free
- Price
- $4.77
- Rating
- 4.4/5
- Reviews
- 2,920
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish Long-Lasting Face Mist for up to 16HR Wear Vegan Formula
- Price
- $8.93
- Rating
- 4.5/5
- Reviews
- 91,913
- Age
- 13y ago
Trending
90-day click momentum
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr Soothes and Blurs Skin Waterproof Wedding Makeup
- Price
- $24.13
- Rating
- 4.6/5
- Reviews
- 5,109
- Age
- 5y ago

e.l.f. Makeup Mist & Set - Small Lightweight Long Lasting All-Day Wear Revitalizes Refreshes Hydrates Soothes Infused with Aloe Green Tea and Cucumber 2.02 Fl Oz
- Price
- $6.70
- Rating
- 4.6/5
- Reviews
- 3,715
- Age
- 5y ago

LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 12,891
- Age
- 8mo ago

Milani Setting Spray + Primer Make It Last Original - Natural Finish with Niacinamide for Hydration Setting Spray for Makeup and Face Primer 3-in-1 Prime + Hydrate + Set 2.03 Fl. Oz
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 36,021
- Age
- 9y ago

Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
- Price
- $28.51
- Rating
- 4.7/5
- Reviews
- 1,560
- Age
- 1y ago
Newest
by launch date
LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 12,891
- Age
- 8mo ago

Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
- Price
- $28.51
- Rating
- 4.7/5
- Reviews
- 1,560
- Age
- 1y ago

Urban Decay All Nighter Waterproof Makeup Travel Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 1 fl oz
- Price
- $15.72
- Rating
- 4.7/5
- Reviews
- 1,560
- Age
- 1y ago

TIRTIR Waterproof Setting Spray 24 Hour Long Lasting Fix Sweatproof Water Resistant Makeup Finisher Ethanol Free Semi Matte Finish for Oily Skin Korean Makeup Fixer
- Price
- $13.44
- Rating
- 4.4/5
- Reviews
- 1,343
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP The Face Glue Setting Spray Transfer-Resistant Waterproof Setting Spray Up to 24HR Make Up Wear
- Price
- $9.08
- Rating
- 4.4/5
- Reviews
- 4,392
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
80
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
14%
- L'Oreal Paris23%
- e.l.f.17%
- Milani16%
- NYX PROFESSIONAL MAKEUP14%
- TIRTIR10%
- Essence Cosmetics7%
- Open — no brand owns it (5 brands, 14%)
Demand
Setting Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Setting Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- setting spray3.8M/yr
- setting spray for makeup1.1M/yr
- makeup setting spray544K/yr
- fijador de maquillaje en spray231K/yr
- setting spray for makeup long lasting184K/yr
- nyx setting spray192K/yr
- matte setting spray167K/yr
- makeup setting spray for face163K/yr
- fixing spray78K/yr
- make up setting spray for face116K/yr
Reviews and returns
What reviews say buyers love and hate about Setting Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slight smell
Awful smell
Strong smell
Did not work
It doesnt work well
DOES ABSOLUTELY NOTHING
Over priced
Not worth the price
Expensive
Just too small
it wouldn't fit
the particles are a bit larger
it was not sticky
stickiness makes this a no go
It is like a harsh glue
Love
Better than other products
Awesome quality
I saw many good reviews
Great deal
Great Value
Decent price
Stays on all day
Holds VERY well
Stay all day
Strong Fragrance
Good smell
doesnt smell bad
Its moisturizing
keeps my skin looking hydrated
Dries quickly
Return
0.4% Return rate 27% Fixable by listing
Did not work
It doesnt work well
DOES ABSOLUTELY NOTHING
Slight smell
Awful smell
Strong smell
Just too small
it wouldn't fit
the particles are a bit larger
Over priced
Not worth the price
Expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Setting Spray questions
Answered from the same tracked data.









