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Setting Spray

Maybe

Shoppers spend $8.7M a year here. But the average product has 12,991 reviews to catch up to, so Setting Spray is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$8.7M/yr7.2M searches / yr
90-day growth
+9.7%search demand this quarter
Competition
56%top-5 click share · 11 brands · 80 sellers

Flapen Score

Setting Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Setting Spray is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Setting Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Setting Spray 7.2M times last year and spent an estimated $8.7M. The top 5 brands take 79% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months
7.2M
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
8.7%
Market size, estimated
$8.7Ma year
Peak month
July1.2× the quietest month
Top search term
setting spray3.8M searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $4.77 to $36.00. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $13.94 that is $279K to $349K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$4.77–$36.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
20,000–25,000
Revenue per listing a year
$279K–$349K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Face. It carries 12,991 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Face
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
12,991per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Setting Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$436K$872K$1.3M$1.7M1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

80

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

14%

  • L'Oreal Paris23%
  • e.l.f.17%
  • Milani16%
  • NYX PROFESSIONAL MAKEUP14%
  • TIRTIR10%
  • Essence Cosmetics7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Setting Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Setting Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • setting spray3.8M/yr
  • setting spray for makeup1.1M/yr
  • makeup setting spray544K/yr
  • fijador de maquillaje en spray231K/yr
  • setting spray for makeup long lasting184K/yr
  • nyx setting spray192K/yr
  • matte setting spray167K/yr
  • makeup setting spray for face163K/yr
  • fixing spray78K/yr
  • make up setting spray for face116K/yr

Reviews and returns

What reviews say buyers love and hate about Setting Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell16%−0.11

Slight smell

Awful smell

Strong smell

Functionality-Overall7%−0.07

Did not work

It doesnt work well

DOES ABSOLUTELY NOTHING

Value For Money6%+0.83

Over priced

Not worth the price

Expensive

Size-Overall5%

Just too small

it wouldn't fit

the particles are a bit larger

Adhesion/Stickiness5%−0.02

it was not sticky

stickiness makes this a no go

It is like a harsh glue

Love

Quality-Overall15%+1.42

Better than other products

Awesome quality

I saw many good reviews

Value For Money12%+0.83

Great deal

Great Value

Decent price

Durability8%+0.35

Stays on all day

Holds VERY well

Stay all day

Smell6%−0.11

Strong Fragrance

Good smell

doesnt smell bad

Moist/Dry5%

Its moisturizing

keeps my skin looking hydrated

Dries quickly

Return

0.4% Return rate 27% Fixable by listing

Functionality-Overall22%█▇█▇▇▇

Did not work

It doesnt work well

DOES ABSOLUTELY NOTHING

Advertised Vs Actual Product14%▇▇█▇█▇
Smell7%█▇▆▇█▇

Slight smell

Awful smell

Strong smell

Size-Overall7%▇▅▇▇▇█

Just too small

it wouldn't fit

the particles are a bit larger

Value For Money6%▇▆▆▇▇█

Over priced

Not worth the price

Expensive

FAQ

Common Setting Spray questions

Answered from the same tracked data.