Is setting powder for black women profitable to sell on Amazon United States?

The niche generates $17K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (33/100).

How competitive is the setting powder for black women niche?

7 brands and 45 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in setting powder for black women?

Top complaints mined from reviews: Moist/Dry, Color, Quality-Overall. The return rate is 0.6%.

When does demand for setting powder for black women peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the setting powder for black women niche?

Listings span $5.27–$30.94; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 21,849 reviews — the moat a new listing must climb.

setting powder for black women

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Good$5.27–$30.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.33

avg listing price — sweet spot $15–$100

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Review moat

Bad21,848.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad$17K

$17K/yr · 37K searches

According to Flapen's Amazon United States niche tracking, setting powder for black women is a $17K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

setting powder for black women market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $14K–$17K; units × avg price
Conversion rate: 4.1%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Sacha Cosmetics80%
Makeup Revolution5%
Black Radiance4%
MAYBELLINE3%
BEAKEY3%
e.l.f.3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top setting powder for black women search terms

sacha buttercup setting powder15K/yr +32.0%5.1% conv.
sacha9K/yr +20.9%0.3% conv.
setting powder for black women8K/yr -26.0%2.0% conv.
sacha setting powder3K/yr +59.3%3.0% conv.
sacha buttercup powder1K/yr +31.1%3.6% conv.
setting powder makeup for black women889/yr -25.1%0.0% conv.
sacha buttercup setting powder banana175/yr -38.8%13.3% conv.
sash buttercup setting powder91/yr -16.0%9.5% conv.

All search terms

Top setting powder for black women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sacha Buttercup Setting Powder Medium to Deep Skin Tones Translucent Loose Face Powder Flashback-Resistant Oil Control Long-Wear Matte Finish (1.75 oz)

Sacha Cosmetics$30.944.6★15,911 rev

Sacha BUTTERCUP Mini Setting Powder. No Ashy Flashback. Blurs Fine Lines and Pores. Loose Translucent Face Powder to Set Makeup Foundation or Concealer. For Medium to Dark Skin Tones 0.35 oz.

Sacha Cosmetics$15.444.6★15,911 rev

Revolution Loose Baking Powder Makeup Setting Powder Long-Lasting Coverage Mattifies & Reduces Shine Banana Deep 1.12 oz

Makeup Revolution$8.424.4★13,379 rev

Black Radiance True Complexion Loose Setting Powder Honeymoon 0.64 Ounce

Black Radiance$7.084.4★8,279 rev

Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder Coconut 1 Count

MAYBELLINE$8.754.6★88,092 rev

Newest

by launch date

e.l.f. Halo Glow Soft Focus Setting Powder Silky & Creates Soft Glow Without Shine Smooths Pores & Lines Vegan & Cruelty-Free Deep/Rich

e.l.f.$8.7419,980 rev

6mo ago

Sacha BUTTERCUP Mini Setting Powder. No Ashy Flashback. Blurs Fine Lines and Pores. Loose Translucent Face Powder to Set Makeup Foundation or Concealer. For Medium to Dark Skin Tones 0.35 oz.

Sacha Cosmetics$15.4415,911 rev

1y ago

Clean Invisible Loose Powder Translucent Deep

COVERGIRL$5.278,169 rev

3y ago

BEAKEY 12pcs Powder Puffs for Face Powder Triangle Powder Puff for Loose and Cosmetic Foundation Makeup Puff for Contouring Cloud Kiss Beauty Makeup Tools

BEAKEY$6.015,067 rev

4y ago

Revolution Loose Baking Powder Makeup Setting Powder Long-Lasting Coverage Mattifies & Reduces Shine Banana Deep 1.12 oz

Makeup Revolution$8.4213,379 rev

7y ago

What buyers say about setting powder for black women

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel17%

“Soft and fluffy”

Value For Money16%

“Worth the money”

Quality-Overall12%

“Overall, a solid product”

Color8%

“Love the color”

Durability7%

“durable”

Suitability Combination Skin6%

“It sets my makeup without feeling heavy and gives me a smooth, matte, even finish that looks like my skin”

Ease Of Cleaning4%

“cleans 34 inch monitor very well”

Size-Overall4%

“good size too”

Ease Of Application3%

“These apply powders great”

Suitability Oily Skin2%

“Many users love this powder for its effectiveness in controlling oil and providing a smooth, matte finish”

What buyers complain about

Moist/Dry15%

“make my make up look to dry and crumbly”

Color9%

“as the color may bleed”

Quality-Overall6%

“Cheap yet Quality Banana Powder”

Size-Overall5%

“Didnt Fit”

Water Resistance4%

“Also, it doesn't set my waterproof makeup, which is what I bought it for”

Durability4%

“This foundation does not last long at all”

Advertised Vs Actual Product4%

“Not as expected”

Top return reasons

Color47%

Advertised Vs Actual Product8%

Size-Overall8%

Value For Money5%

Functionality-Overall3%

Defective Material/Parts3%

Product Condition3%

Weight Light2%

Texture/Consistency-Overall2%

Quality-Overall2%

Common questions

Is setting powder for black women profitable to sell on Amazon United States?: The niche generates $17K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (33/100).
How competitive is the setting powder for black women niche?: 7 brands and 45 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in setting powder for black women?: Top complaints mined from reviews: Moist/Dry, Color, Quality-Overall. The return rate is 0.6%.
When does demand for setting powder for black women peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the setting powder for black women niche?: Listings span $5.27–$30.94; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 21,849 reviews — the moat a new listing must climb.