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Setting Powder

Maybe

Shoppers spend an estimated $4.4M a year here. But the average product has 15,720 reviews to catch up to, so Setting Powder is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$4.4M/yr6.8M searches / yr
90-day growth
-0.2%search demand this quarter
Competition
33%top-5 click share · 24 brands · 173 sellers

Flapen Score

Setting Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Setting Powder is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Setting Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Setting Powder 6.8M times last year and spent an estimated $4.4M. The top 5 brands take 63% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
4.9%
Market size, estimated
$4.4Ma year
Peak month
October1.3× the quietest month
Top search term
setting powder1.8M searches a year

02 · Price

A sale here is worth $13.32.

Listings sell for $13.32 on average, from $3.34 to $44.36. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $13.32 that is $80K to $107K a year per listing.

Average price
$13.32under the $15 to $100 sweet spot
Price range
$3.34–$44.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
$80K–$107K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Face. It carries 15,720 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Face
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
15,720per listing
Listings tracked
54

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Setting Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

173

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

33%

Top 20: 75%

Open market

28%

  • Brand 115%
  • Brand 213%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 69%

Demand

Setting Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Setting Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • setting powder1.8M/yr
  • powder906K/yr
  • face powder573K/yr
  • pressed powder452K/yr
  • laura mercier355K/yr
  • laura mercier translucent powder310K/yr
  • polvo compacto251K/yr
  • loose powder240K/yr
  • translucent powder setting powder311K/yr
  • translucent powder189K/yr

Reviews and returns

What reviews say buyers love and hate about Setting Powder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Color”
0.8%of orders come back
“TOO DARK”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Setting Powder questions

Answered from the same tracked data.