Setting Powder
MaybeShoppers spend an estimated $4.4M a year here. But the average product has 15,720 reviews to catch up to, so Setting Powder is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $4.4M/yr6.8M searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 33%top-5 click share · 24 brands · 173 sellers
Flapen Score
Setting Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, Setting Powder is stronger. Inside it, weaker.
Market
The Setting Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Setting Powder 6.8M times last year and spent an estimated $4.4M. The top 5 brands take 63% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.
- Searches, last 12 months
- 6.8M
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $4.4Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- setting powder1.8M searches a year
02 · Price
A sale here is worth $13.32.
Listings sell for $13.32 on average, from $3.34 to $44.36. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $13.32 that is $80K to $107K a year per listing.
- Average price
- $13.32under the $15 to $100 sweet spot
- Price range
- $3.34–$44.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $80K–$107K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Face. It carries 15,720 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Face
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 15,720per listing
- Listings tracked
- 54
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Setting Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent
- Price
- $6.69
- Rating
- 4.6/5
- Reviews
- 11,679
- Age
- 3y ago

e.l.f. Halo Glow Soft Focus Setting Powder Silky & Creates Soft Glow Without Shine Smooths Pores & Lines Vegan & Cruelty-Free Light
- Price
- $8.73
- Rating
- 4.6/5
- Reviews
- 19,980
- Age
- 6y ago

Laura Mercier Translucent Loose Setting Powder - Blurring + Finishing Powder with 24HR Matte Finish - Long-Wear Shine Control Face Makeup for Mature Sensitive & Oily Skin Types (1 oz)
- Price
- $39.29
- Rating
- 4.7/5
- Reviews
- 2,129
- Age
- 22y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
Trending
estimated 90-day click momentum
Revolution Loose Baking Powder Makeup Setting Powder Long-Lasting Coverage Mattifies & Reduces Shine Banana 1.12 oz
- Price
- $7.69
- Rating
- 4.4/5
- Reviews
- 13,379
- Age
- 2y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

Morphe Mini Bake & Set Translucent Setting Powder - Lightweight Talc-Free Finishing Powder for Face Makeup with a Soft Natural Finish - Minimizes Shine for Up to 24HR - Translucent (0.09 oz)
- Price
- $9.94
- Rating
- 4.6/5
- Reviews
- 623
- Age
- 1y ago

Covergirl Clean Invisible Pressed Powder Lightweight Breathable Vegan Formula Creamy Natural 120 0.38oz
- Price
- $6.42
- Rating
- 4.5/5
- Reviews
- 1,903
- Age
- 3y ago

Laura Mercier Translucent Loose Setting Powder - Blurring + Finishing Powder with 24HR Matte Finish - Long-Wear Shine Control Face Makeup for Mature Sensitive & Oily Skin Types (0.21 oz)
- Price
- $23.88
- Rating
- 4.7/5
- Reviews
- 2,129
- Age
- 3y ago
Newest
by launch date
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

Morphe Mini Bake & Set Translucent Setting Powder - Lightweight Talc-Free Finishing Powder for Face Makeup with a Soft Natural Finish - Minimizes Shine for Up to 24HR - Translucent (0.09 oz)
- Price
- $9.94
- Rating
- 4.6/5
- Reviews
- 623
- Age
- 1y ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago

Revolution Loose Baking Powder Makeup Setting Powder Long-Lasting Coverage Mattifies & Reduces Shine Banana 1.12 oz
- Price
- $7.69
- Rating
- 4.4/5
- Reviews
- 13,379
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
173
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
33%
Top 20: 75%
Open market
28%
- Laura Mercier15%
- e.l.f.13%
- MAYBELLINE13%
- L'Oreal Paris12%
- Airspun10%
- wet n wild9%
Demand
Setting Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Setting Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- setting powder1.8M/yr
- powder906K/yr
- face powder573K/yr
- pressed powder452K/yr
- laura mercier355K/yr
- laura mercier translucent powder310K/yr
- polvo compacto251K/yr
- loose powder240K/yr
- translucent powder setting powder311K/yr
- translucent powder189K/yr
Reviews and returns
What reviews say buyers love and hate about Setting Powder
We read the reviews and the return reasons for every product selling here.
“TOO DARK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Setting Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









