Serum Capsules

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

5.4%

Market size, estimated

$141Ka year

Peak month

October1.7× the quietest month

Top search term

elizabeth arden ceramide capsules12K searches a year

Listings sell for $48.47 on average, from $8.41 to $109.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $48.47 that is $0 to $5K a year per listing.

Average price

$48.47inside the $15 to $100 sweet spot

Price range

$8.41–$109.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #821 within Serums. It carries 1,700 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#821in Serums

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,700per listing

Listings tracked

28

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

56 months