Serabel Whipped Tallow & Honey Balm

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

-51.4%

Conversion, latest week

11.7%

Market size, estimated

$107Ka year

Top search term

serabel whipped tallow & honey balm17K searches a year

Listings sell for $26.49 on average, from $19.94 to $30.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.49 that is $3K to $7K a year per listing.

Average price

$26.49inside the $15 to $100 sweet spot

Price range

$19.94–$30.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #632 within Face Moisturizers. It carries 6,680 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#632in Face Moisturizers

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

6,680per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

17 months