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Septum Piercing Kit

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $65K a year here, so Septum Piercing Kit is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$65K/yr136K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
51%top-5 click share · 16 brands · 17 sellers

Flapen Score

Septum Piercing Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Septum Piercing Kit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Septum Piercing Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Septum Piercing Kit 136K times last year and spent an estimated $65K. The top 5 brands take 61% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
3.9%
Market size, estimated
$65Ka year
Top search term
septum piercing kit108K searches a year

02 · Price

A sale here is worth $12.24.

Listings sell for $12.24 on average, from $8.08 to $23.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.24 that is $3K to $6K a year per listing.

Average price
$12.24under the $15 to $100 sweet spot
Price range
$8.08–$23.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #270 within Piercing & Tattoo Supplies. It carries 806 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#270in Piercing & Tattoo Supplies
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Septum Piercing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

17

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

32%

  • Brand 124%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Septum Piercing Kit search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Septum Piercing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • septum piercing kit108K/yr
  • smiley piercing kit14K/yr
  • septum kit6K/yr
  • piercing kit septum7K/yr

Reviews and returns

What reviews say buyers love and hate about Septum Piercing Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Size-Overall”
0.6%of orders come back
“They are too short”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Septum Piercing Kit questions

Answered from the same tracked data.