Sephora Skincare

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

418K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

2.2%

Market size, estimated

$178Ka year

Peak month

December1.7× the quietest month

Top search term

victoria secret lip gloss135K searches a year

Listings sell for $19.31 on average, from $3.75 to $70.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.31 that is $2K to $5K a year per listing.

Average price

$19.31inside the $15 to $100 sweet spot

Price range

$3.75–$70.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #618 within Lips. It carries 6,294 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

86%

Out of stock, average day

12.4%

Average rank

#618in Lips

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

6,294per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months