Sephora Mascara

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

9.3%

Market size, estimated

$200Ka year

Peak month

December3.8× the quietest month

Top search term

urban decay mascara55K searches a year

Listings sell for $20.00 on average, from $14.08 to $26.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $20.00 that is $30K to $40K a year per listing.

Average price

$20.00inside the $15 to $100 sweet spot

Price range

$14.08–$26.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$30K–$40K

Returns

0.9%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #200 within Eyes. It carries 577 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

12.3%

Average rank

#200in Eyes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

577per listing

Listings tracked

8

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

79 months