Sephora Makeup

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

317K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

6.2%

Market size, estimated

$232Ka year

Peak month

August2.3× the quietest month

Top search term

mini makeup wipes65K searches a year

Listings sell for $11.83 on average, from $1.99 to $37.53. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $11.83 that is $59K to $71K a year per listing.

Average price

$11.83under the $15 to $100 sweet spot

Price range

$1.99–$37.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

5,000–6,000

Revenue per listing a year

$59K–$71K

Returns

0.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Makeup Remover. It carries 22,708 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#47in Makeup Remover

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

22,708per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months