Is sephora favorites set profitable to sell on Amazon United States?

The niche generates $0/yr across 9 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (35/100).

How competitive is the sephora favorites set niche?

7 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in sephora favorites set?

Top complaints mined from reviews: Color, Value For Money, Gifting Purpose. The return rate is 1.1%.

When does demand for sephora favorites set peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 30.9× the quietest.

What does it cost to enter the sephora favorites set niche?

Listings span $16.92–$148.51; the average listing price is $61.95 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.

sephora favorites set

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$61.95

avg listing price — sweet spot $15–$100

Review moat

Great295.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$16.92–$148.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-37.2%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 2.3M searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, sephora favorites set is a $0/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sephora favorites set market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 0.0%
Avg BSR: #17,605
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 14.7%
Avg brand age: 19 months
Avg seller age: 117 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

e.l.f.37%
Ulta Beauty16%
SEPHORA13%
Revolution Beauty London12%
L'Oreal Paris11%
Glam Code5%
Open — no brand owns it (1 brand, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 30.9×

Open Trend

Top sephora favorites set search terms

lip gloss advent calendar 202554K/yr >1,000%0.0% conv.
makeup advent calendar 2025358K/yr -78.7%0.0% conv.
beauty advent calendar 2025499K/yr -79.7%0.0% conv.
advent skincare calendar249K/yr -21.2%0.0% conv.
skincare advent calendar 202563K/yr -33.1%0.0% conv.
advent calendar 2025 beauty63K/yr -39.0%0.0% conv.
sephora advent calendar 2025212K/yr -89.4%0.0% conv.
spa advent calendar 202525K/yr -15.4%0.0% conv.
amazon beauty advent calendar74K/yr -64.5%0.0% conv.
elf advent calendar 2025123K/yr -84.4%0.6% conv.

All search terms

Top sephora favorites set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$94.584.6★421 rev

Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts

SEPHORA$97.974.0★62 rev

Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free

Revolution Beauty London$55.014.5★1,183 rev

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products

L'Oreal Paris$148.514.6★105 rev

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty$43.363.1★222 rev

Newest

by launch date

Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts

SEPHORA$97.9762 rev

8mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty$43.36222 rev

8mo ago

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products

L'Oreal Paris$148.51105 rev

9mo ago

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$94.58421 rev

10mo ago

e.l.f. Love at Frost Sight 12-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$44.84421 rev

10mo ago

What buyers say about sephora favorites set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Value For Money24%

“Well worth the money”

Gifting Purpose17%

“Great gift idea”

Size-Overall13%

“Full Size Products”

Fun/Entertainment Experience9%

“Enjoyed by my teen”

Collectibles5%

“These are collectibles”

Advertised Vs Actual Product3%

“Exactly as I hoped, perfect”

Ease Of Use2%

“This set makes it easy for her to experiment with different products and colors, and no big loss if there is an item or two that's not perfect for her, as overall the set is very affordable for the number of products included”

Color1%

“I like the variety of items and colors included”

What buyers complain about

Color16%

“Colors not great for people of color”

Value For Money16%

“Products seem cheap”

Gifting Purpose15%

“The person I gifted it to did not like it as a whole”

Quality-Overall13%

“Cheap, dollar store quality”

Size-Overall10%

“The samples were very small”

Material Quality10%

“Product was as PLASTIC”

Smell10%

“Products smell old”

Unsustainable Design5%

“Bad quality and design overall”

Top return reasons

Advertised Vs Actual Product30%

Defective Material/Parts19%

Size-Overall15%

Value For Money10%

Product Condition9%

Quality-Overall9%

Moist/Dry4%

Color4%

Common questions

Is sephora favorites set profitable to sell on Amazon United States?: The niche generates $0/yr across 9 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (35/100).
How competitive is the sephora favorites set niche?: 7 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in sephora favorites set?: Top complaints mined from reviews: Color, Value For Money, Gifting Purpose. The return rate is 1.1%.
When does demand for sephora favorites set peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 30.9× the quietest.
What does it cost to enter the sephora favorites set niche?: Listings span $16.92–$148.51; the average listing price is $61.95 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.