sephora eyebrow pencil
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.32–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 96K searches
Review moat
Bad14,326.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sephora eyebrow pencil is a $89K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sephora eyebrow pencil market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $92K–$115K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #429
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 69%
- Out of stock
- 2.6%
- Avg brand age
- 65 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
237
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
51%
Top 20: 87%
Open market
2%
- e.l.f.46%
- REVLON17%
- NYX PROFESSIONAL MAKEUP16%
- SEPHORA11%
- Rare Beauty8%
- MORPHE1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 45 weeks — +0.4% search growth over the last 90 days.Top sephora eyebrow pencil search terms
- elf ultra precise brow pencil15K/yr
- sephora eyebrow pencil16K/yr
- revlon micro brow pencil8K/yr
- elf eyebrow pen6K/yr
- revlon colorstay micro brow pencil5K/yr
- rare beauty brow pencil5K/yr
- rare beauty eyebrow pencil7K/yr
- sephora brow pencil5K/yr
- elf brow pen5K/yr
- elf holy strokes micro-fine brow pen4K/yr
Top sephora eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon ColorStay Micro Eyebrow Pencil with Built In Spoolie Brush Infused with Argan and Marula Oil Waterproof Smudgeproof 454 Medium Brown 0.003 oz
REVLON$7.284.3★3,471 rev
NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Espresso
NYX PROFESSIONAL MAKEUP$10.074.5★72,027 rev
e.l.f. Ultra Precise Brow Pencil Dual-Ended Ultra Fine Tip Defines & Fills Eyebrows Creamy Formula Vegan & Cruelty-Free Neutral Brown
e.l.f.$6.674.6★12,990 rev
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black
e.l.f.$7.904.1★501 rev
Rare Beauty by Selena Gomez Brow Harmony Pencil & Gel Cool Brown (Selenas shade)
Rare Beauty$29.164.3★133 rev
Newest
by launch datee.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black
e.l.f.$7.90501 rev
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Neutral Brown
e.l.f.$7.82501 rev
e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Espresso
e.l.f.$7.74650 rev
e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Blonde
e.l.f.$7.71650 rev
e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Dark Brown
e.l.f.$7.74650 rev
Trending
90-day click momentum
Rare Beauty Perfect Strokes Longwear Gel Eyeliner - True Brown (Brown) - 0.009 oz / 0.25 g
Rare Beauty$22.194.2★
SEPHORA COLLECTION Insta-Brow Waxy Brow Pencil 5 Medium Brown
SEPHORA$15.854.8★
SEPHORA COLLECTION Retractable EyeBrow Pencil - Waterproof 1.5 Taupe
SEPHORA$27.374.5★
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black
e.l.f.$7.904.1★
e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Blonde
e.l.f.$7.713.8★
What buyers say about sephora eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“the color is beautiful”
“not expensive”
“Good Product & Affordable”
“Goes on smoothly very easy to use”
“Smooth application”
“glides on smoothly”
“lasts well throughout the day”
“Doesn't smear,”
“As advertised”
“Goes on well”
What buyers complain about
“Did not last at all”
“the color doesnt show up”
“Didn't work for me”
“Disappointed on how cheap the quality is in this”
“Arrived Dry”
“Waste of money”
“it's just way too difficult to apply”
“Doesnt fit”
“Its so thin it breaks while using”
“I don't see the waterproof”
Top return reasons
Common questions
- Is sephora eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $89K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the sephora eyebrow pencil niche?
- 8 brands and 237 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in sephora eyebrow pencil?
- Top complaints mined from reviews: Durability, Color, Functionality-Overall. The return rate is 0.5%.
- What does it cost to enter the sephora eyebrow pencil niche?
- Listings span $3.32–$29.16; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 14,327 reviews — the moat a new listing must climb.