Sephora Eyebrow Pencil

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

8.1%

Market size, estimated

$89Ka year

Top search term

elf ultra precise brow pencil15K searches a year

Listings sell for $11.48 on average, from $3.32 to $29.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.48 that is $3K to $6K a year per listing.

Average price

$11.48under the $15 to $100 sweet spot

Price range

$3.32–$29.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #429 within Eyes. It carries 14,327 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#429in Eyes

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

14,327per listing

Listings tracked

35

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months