sephora advent calendar 2024
Worth a lookShows low returns (0.8%), but weak search conversion (0.2%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$42.69avg listing price — sweet spot $15–$100
Review moat
Great398.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.32–$206.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$132K$132K/yr · 1.6M searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sephora advent calendar 2024 is a $132K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sephora advent calendar 2024 market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $534K–$640K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #26,667
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 52%
- Out of stock
- 13.4%
- Avg brand age
- 23 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
115
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
44%
Top 20: 80%
Open market
38%
- e.l.f.14%
- SEPHORA13%
- Ulta Beauty12%
- Revolution Beauty London11%
- Glow Recipe6%
- L'Oreal Paris5%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -28.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 80.7×
Top sephora advent calendar 2024 search terms
- makeup advent calendar244K/yr
- calendario de adviento maquillaje251K/yr
- advent calendar makeup145K/yr
- sephora advent calendar107K/yr
- skincare advent calendar78K/yr
- calendario de adviento sephora93K/yr
- make up advent calendar46K/yr
- skin care advent calendar68K/yr
- perfume advent calendar102K/yr
- laneige advent calendar35K/yr
Top sephora advent calendar 2024 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
e.l.f.$94.584.6★421 rev
Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free
Revolution Beauty London$55.014.5★1,183 rev
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
SEPHORA$97.974.0★62 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.363.1★222 rev
Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.723.8★10 rev
Newest
by launch dateGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.7210 rev
SEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set
SEPHORA$112.0417 rev
ULTA 24 Days of Beauty Advent Calendar
Ulta Beauty$206.530 rev
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
SEPHORA$97.9762 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.36222 rev
Trending
90-day click momentumGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.723.8★
ULTA 24 Days of Beauty Advent Calendar
Ulta Beauty$206.530.0★
Makeup Advent Calendar 2025 24 Days Christmas Makeup Gift Set for Women & Teens Makeup Set Christmas Countdown Calendar Make up Set for Girls Holiday Surprise Make Up Kit for Women Full Kit
PWYSHXDF$16.924.1★
Makeup Advent Calendar 2026 Mothers Day Makeup Gifts for Teenage Girls Women All in One Makeup Kit Surprise Gift Countdown Calendar Gifts with Eyeshadow Palette Lipstick Foundation Eyebrow
BONNIE CHOICE$9.324.2★
Makeup Advent Calendar 2025 for Teens Girls - 24 Days Christmas Countdown Calendar Surprises Individually Boxed Makeup Gift Kit for Teenagers Daughters Friends and Girls Xmas Gift
fitbuter$15.644.2★
What buyers say about sephora advent calendar 2024
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift”
“Great value”
“very good product variety”
“Great gift beautiful fragrances”
“The cosmetics are a good size”
“Fun”
“As advertised”
“Each make up item was a nice quality and color”
“These are collectibles”
“Its PACKED with tons of full size items”
What buyers complain about
“Scent doesnt last long”
“Low quality”
“Was a little pricey”
“nor so much red”
“Size of the items are small”
“There was absolutely nothing I could use at all”
“The person I gifted it to did not like it as a whole”
“Opened and used products”
“Product was as PLASTIC”
“didn't last”
Top return reasons
Common questions
- Is sephora advent calendar 2024 profitable to sell on Amazon United States?
- The niche generates $132K/yr across 42 tracked products. 7 of 28 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sephora advent calendar 2024 niche?
- 31 brands and 115 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in sephora advent calendar 2024?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.8%.
- When does demand for sephora advent calendar 2024 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 80.7× the quietest.
- What does it cost to enter the sephora advent calendar 2024 niche?
- Listings span $9.32–$206.53; the average listing price is $42.69 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.