Sephora Advent Calendar 2024
MaybeReturns run at only 0.8% of orders. But buyers convert on only 0.2% of searches, so Sephora Advent Calendar 2024 is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $132K/yr1.6M searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 44%top-5 click share · 31 brands · 115 sellers
Flapen Score
Sephora Advent Calendar 2024 against its category
The dotted line is the Beauty & Personal Care average. Past it, Sephora Advent Calendar 2024 is stronger. Inside it, weaker.
Market
The Sephora Advent Calendar 2024 market on Amazon at a glance
Shoppers on Amazon United States searched for Sephora Advent Calendar 2024 1.6M times last year and spent an estimated $132K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $132Ka year
- Peak month
- November80.7× the quietest month
- Top search term
- makeup advent calendar244K searches a year
02 · Price
A sale here is worth $42.69.
Listings sell for $42.69 on average, from $9.32 to $206.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $42.69 that is $4K to $11K a year per listing.
- Average price
- $42.69inside the $15 to $100 sweet spot
- Price range
- $9.32–$206.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #26,667 within Makeup Sets. It carries 398 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 95%
- Out of stock, average day
- 13.4%
- Average rank
- #26,667in Makeup Sets
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 398per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 7 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 28
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Sephora Advent Calendar 2024 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $94.58
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 10mo ago
Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free
- Price
- $55.01
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 11mo ago
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
- Price
- $97.97
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 8mo ago
2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $43.36
- Rating
- 3.1/5
- Reviews
- 222
- Age
- 8mo ago
Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago
Trending
90-day click momentumGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago
ULTA 24 Days of Beauty Advent Calendar
- Price
- $206.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Makeup Advent Calendar 2025 24 Days Christmas Makeup Gift Set for Women & Teens Makeup Set Christmas Countdown Calendar Make up Set for Girls Holiday Surprise Make Up Kit for Women Full Kit
- Price
- $16.92
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 11mo ago
Makeup Advent Calendar 2026 Mothers Day Makeup Gifts for Teenage Girls Women All in One Makeup Kit Surprise Gift Countdown Calendar Gifts with Eyeshadow Palette Lipstick Foundation Eyebrow
- Price
- $9.32
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 9mo ago
Makeup Advent Calendar 2025 for Teens Girls - 24 Days Christmas Countdown Calendar Surprises Individually Boxed Makeup Gift Kit for Teenagers Daughters Friends and Girls Xmas Gift
- Price
- $15.64
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 10mo ago
Newest
by launch dateGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago
SEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set
- Price
- $112.04
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 7mo ago
ULTA 24 Days of Beauty Advent Calendar
- Price
- $206.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
- Price
- $97.97
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 8mo ago
2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $43.36
- Rating
- 3.1/5
- Reviews
- 222
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 rising
Sellers
115
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
44%
Top 20: 80%
Open market
38%
- e.l.f.14%
- SEPHORA13%
- Ulta Beauty12%
- Revolution Beauty London11%
- Glow Recipe6%
- L'Oreal Paris5%
Demand
Sephora Advent Calendar 2024 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 80.7×
Search terms
Top Sephora Advent Calendar 2024 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup advent calendar244K/yr
- calendario de adviento maquillaje251K/yr
- advent calendar makeup145K/yr
- sephora advent calendar107K/yr
- skincare advent calendar78K/yr
- calendario de adviento sephora93K/yr
- make up advent calendar46K/yr
- skin care advent calendar68K/yr
- perfume advent calendar102K/yr
- laneige advent calendar35K/yr
Reviews and returns
What reviews say buyers love and hate about Sephora Advent Calendar 2024
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Scent doesnt last long
Doesnt smell good
every scent just smells like alcohol
Low quality
Cheap, dollar store quality
Cheap products,
Was a little pricey
expensive
doesnt worth the money
nor so much red
Colors not great for people of color
The colors of lipsticks where too dark
Size of the items are small
honestly the products were tiny not with $300
even smaller than trial size
Love
Great gift
Fun gift
Awesome gift
Great value
Good for the price
Great deal
very good product variety
Good quality
Good variety
Great gift beautiful fragrances
Smells good
Nice variety of scents
The cosmetics are a good size
was of good size
Love the sizes,convenient
Return
0.8% Return rate 38% Fixable by listing
Low quality
Cheap, dollar store quality
Cheap products,
Size of the items are small
honestly the products were tiny not with $300
even smaller than trial size
Was a little pricey
expensive
doesnt worth the money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sephora Advent Calendar 2024 questions
Answered from the same tracked data.