Is seoul ceuticals profitable to sell on Amazon United States?

The niche generates $195K/yr across 54 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the seoul ceuticals niche?

39 brands and 201 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in seoul ceuticals?

Top complaints mined from reviews: Allergies, Functionality-Overall, Moist/Dry. The return rate is 0.9%.

When does demand for seoul ceuticals peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the seoul ceuticals niche?

Listings span $7.11–$64.75; the average listing price is $18.80 (sweet spot $15–$100). The average incumbent carries 8,022 reviews — the moat a new listing must climb.

seoul ceuticals

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$18.80

avg listing price — sweet spot $15–$100

Price range

Great$7.11–$64.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Market size

Okay$195K

$195K/yr · 334K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Review moat

Bad8,021.72

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, seoul ceuticals is a $195K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

seoul ceuticals market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $188K–$235K; units × avg price
Conversion rate: 3.1%
Avg BSR: #340
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 3.0%
Avg brand age: 46 months
Avg seller age: 121 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

201

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

35%

Top 20: 73%

Open market

50%

medicube17%
SKIN10049%
Dr.Althea7%
JiYu7%
NIDA5%
ANUA5%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -0.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top seoul ceuticals search terms

crema coreana para la cara74K/yr -15.9%1.5% conv.
cremas coreanas antienvejecimiento35K/yr +16.8%1.1% conv.
korean night cream for face41K/yr -9.5%4.1% conv.
korean night cream32K/yr +9.8%3.8% conv.
cremas coreanas28K/yr +8.6%0.6% conv.
night cream korean26K/yr +20.5%5.3% conv.
korea25K/yr -1.0%0.7% conv.
korean barrier cream11K/yr -23.6%2.9% conv.
korean night cream for face anti aging11K/yr -15.3%3.9% conv.
korean barrier repair cream6K/yr +77.2%2.6% conv.

All search terms

Top seoul ceuticals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care

SKIN1004$17.204.6★9,855 rev

medicube Triple Collagen Cream - Hydrating & Firming Moisturizer with Hyaluronic Acid Premium Elastin Shea Butter - Wrinkle Care & Boosts Elasticity - Korean Skincare 1.69 oz

medicube$18.374.6★8,940 rev

JIYU NAD+ Hydrating Face Moisturizer Korean Anti-Aging Cream for Radiant Firm & Smooth Skin Deeply Hydrating & Brightening Daily Moisturizer Cream for Face and Body All Skin Types 50 ml

JiYu$64.754.5★849 rev

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))

medicube$12.564.4★29,990 rev

NIDA Youthful Formula Ultimate Moisturizing Cream | Centella Asiatica Niacinamide Hyaluronic Acid Collagen | Wrinkles Fine Lines Dark Spots Dry Skin Redness | 3.38 fl. oz. 100ml

NIDA$13.884.6★2,938 rev

Newest

by launch date

TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz

TEATRICAL$8.61175 rev

4mo ago

NIDA Youthful Formula Ultimate Moisturizing Cream | Centella Asiatica Niacinamide Hyaluronic Acid Collagen | Wrinkles Fine Lines Dark Spots Dry Skin Redness | 3.38 fl. oz. 100ml

NIDA$13.882,938 rev

8mo ago

JIYU NAD+ Hydrating Face Moisturizer Korean Anti-Aging Cream for Radiant Firm & Smooth Skin Deeply Hydrating & Brightening Daily Moisturizer Cream for Face and Body All Skin Types 50 ml

JiYu$64.75849 rev

9mo ago

EQQUALBERRY NAD+ Peptide Boosting Cream NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)

EQQUALBERRY$21.612,834 rev

10mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea$22.2319,082 rev

11mo ago

What buyers say about seoul ceuticals

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry22%

“Dries quickly”

Soft Feel11%

“Makes my skin so soft”

Quality-Overall10%

“Excellent Product”

Suitability Combination Skin9%

“Works well even on sensitive skin”

Suitability Dry Skin5%

“Great moisturizer for dry skin”

Value For Money5%

“Great value”

Smell3%

“pretty scent”

Brightness/Shine/Glow3%

“Pretty and Glowy”

Absorbency3%

“Absorb wonderfully”

Weight Light2%

“Lightweight and Comfortable”

What buyers complain about

Allergies9%

“Skin reaction”

Functionality-Overall6%

“Did not work as described”

Moist/Dry6%

“Does not moisturize”

Smell5%

“Bad chemical smell”

Value For Money5%

“Expensive”

Suitability Dry Skin5%

“Not enough for dry skin”

Skin Health4%

“Burned my face”

Adhesion/Stickiness4%

“Too much stickiness”

Oily/Greasy3%

“Very greasy”

Wrinkles3%

“The wrinkles underneath my eyes”

Top return reasons

Functionality-Overall12%

Advertised Vs Actual Product10%

Moist/Dry8%

Value For Money8%

Smell6%

Oily/Greasy5%

Adhesion/Stickiness5%

Skin Health5%

Product Condition5%

Size-Overall4%

Common questions

Is seoul ceuticals profitable to sell on Amazon United States?: The niche generates $195K/yr across 54 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the seoul ceuticals niche?: 39 brands and 201 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in seoul ceuticals?: Top complaints mined from reviews: Allergies, Functionality-Overall, Moist/Dry. The return rate is 0.9%.
When does demand for seoul ceuticals peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the seoul ceuticals niche?: Listings span $7.11–$64.75; the average listing price is $18.80 (sweet spot $15–$100). The average incumbent carries 8,022 reviews — the moat a new listing must climb.