Sensitive Skin Sunscreen

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +109.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

356K

Growth, 90 days vs prior 90

+109.8%

Conversion, latest week

6.9%

Market size, estimated

$345Ka year

Peak month

June7.9× the quietest month

Top search term

sunscreen for sensitive skin75K searches a year

Listings sell for $14.05 on average, from $6.34 to $41.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $14.05 that is $4K to $7K a year per listing.

Average price

$14.05under the $15 to $100 sweet spot

Price range

$6.34–$41.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Sunscreens & Tanning Products. It carries 7,783 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#84in Sunscreens & Tanning Products

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

7,783per listing

Listings tracked

40

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

56 months