semi permanent hair color
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 344K searches
Review moat
Bad6,512.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.41–$14.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, semi permanent hair color is a $116K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
semi permanent hair color market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $159K–$212K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 1.4%
- Avg brand age
- 69 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Roux75%
- Clairol Professional19%
- Clairol6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Top semi permanent hair color search terms
- clairol nice and easy hair color48K/yr
- roux fancifull temporary hair color rinse40K/yr
- clairol semi permanent hair color55K/yr
- fancifull temporary hair color rinse31K/yr
- nice n easy hair color21K/yr
- hair rinse for gray hair18K/yr
- hair color rinse13K/yr
- bao de color para el cabello13K/yr
- fanciful hair color rinse13K/yr
- jazzing hair color9K/yr
Top semi permanent hair color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roux Fanci-Full Instant Hair Color Rinse 23 Frivolous Fawn Temporarily Evens Tones Blends Away Gray 15.2 Oz
Roux$11.294.4★7,321 rev
Roux Fanci-Full Instant Hair Color Rinse 49 White Minx Temporarily Evens Tones Blends Away Gray 15.2 Oz
Roux$12.854.4★7,321 rev
Roux Fanci-Full Instant Hair Color Rinse 42 Silver Lining Temporarily Evens Tones Blends Away Gray 15.2 Oz
Roux$13.124.4★7,321 rev
Roux Fanci-Full Rinse Instant Hair Color - 19 Sweet Cream Hair Color Unisex 15.2 oz
Roux$14.114.4★5,832 rev
Clairol Professional Beautiful Collection Advanced Gray Solutions 2A Rich Dark Brown 3 oz. - Packaging May Vary
Clairol Professional$7.694.2★11,149 rev
Newest
by launch dateClairol Professional Beautiful Collection Advanced Gray Solutions 2A Rich Dark Brown 3 oz. - Packaging May Vary
Clairol Professional$7.6911,149 rev
Clairol Professional Jazzing Semi-Permanent Hair Color No.094 Ebony 3 Fl Oz
Clairol Professional$7.963,041 rev
Clairol Professional Beautiful Collection Hair Color 11W Honey Brown 3 Fl Oz - Packaging May Vary
Clairol Professional$7.8310,169 rev
Clairol Professional Beautiful Collection Advanced Gray Solutions 1A Midnight Black 3 oz. - Packaging May Vary
Clairol Professional$7.7811,149 rev
Clairol Professional Beautiful Collection Advanced Gray Solutions 6G Light Golden Chestnut 3 oz. - Packaging May Vary
Clairol Professional$7.6811,149 rev
Trending
90-day click momentumRoux Fanci-Full Instant Hair Color Rinse 49 White Minx Temporarily Evens Tones Blends Away Gray 15.2 Oz
Roux$12.854.4★
Roux Fanci-Full Rinse Instant Hair Color - 19 Sweet Cream Hair Color Unisex 15.2 oz
Roux$14.114.4★
Roux Fanci-Full Instant Hair Color Rinse 42 Silver Lining Temporarily Evens Tones Blends Away Gray 15.2 Oz
Roux$13.124.4★
Roux Fanci-Full Rinse Instant Hair Color - 56 Bashful Blonde Hair Color Unisex 15.2 oz
Roux$13.384.4★
Clairol Nicen Easy Permanent Hair Dye 5 Medium Brown | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$7.414.6★
What buyers say about semi permanent hair color
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Great product”
“There is no build up”
“Easy to use”
“Excellent for blonde and white hair”
“Good coverage”
“affordable”
“Works great”
“Easy to apply”
“the strong chemical scent”
What buyers complain about
“Color doesnt hold”
“Does not penetrate the hair shaft therefore color does not stay”
“Does NOT remove grays”
“Does not last long”
“became like thick pudding”
“It has a terrible texture”
“does not cover”
“Product no good”
“Sadly, at the end of that time my hair now feels like I forgot to wash the shampoo out of it”
“Messy to work with”
Top return reasons
Common questions
- Is semi permanent hair color profitable to sell on Amazon United States?
- The niche generates $116K/yr across 13 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the semi permanent hair color niche?
- 3 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in semi permanent hair color?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.6%.
- When does demand for semi permanent hair color peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the semi permanent hair color niche?
- Listings span $7.41–$14.11; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 6,513 reviews — the moat a new listing must climb.