Self Tanning Lotion

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

5.0%

Market size, estimated

$161Ka year

Peak month

March5.2× the quietest month

Top search term

organic self tanner25K searches a year

Listings sell for $28.48 on average, from $10.22 to $43.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.48 that is $7K to $14K a year per listing.

Average price

$28.48inside the $15 to $100 sweet spot

Price range

$10.22–$43.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

1.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Sunscreens & Tanning Products. It carries 10,448 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#32in Sunscreens & Tanning Products

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

10,448per listing

Listings tracked

13

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months