Self Tanner Spray

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

559K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

9.7%

Market size, estimated

$1.0Ma year

Peak month

February57.9× the quietest month

Top search term

quick tan127K searches a year

Listings sell for $18.59 on average, from $7.15 to $49.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $18.59 that is $74K to $93K a year per listing.

Average price

$18.59inside the $15 to $100 sweet spot

Price range

$7.15–$49.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$74K–$93K

Returns

0.7%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Sunscreens & Tanning Products. It carries 7,926 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#50in Sunscreens & Tanning Products

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

7,926per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months