Self Tanner Kit

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

+7.3%

Conversion, latest week

4.6%

Market size, estimated

$103Ka year

Peak month

May3.9× the quietest month

Top search term

self tanner kit30K searches a year

Listings sell for $19.71 on average, from $7.03 to $54.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.71 that is $2K to $5K a year per listing.

Average price

$19.71inside the $15 to $100 sweet spot

Price range

$7.03–$54.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #89 within Sunscreens & Tanning Products. It carries 3,274 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#89in Sunscreens & Tanning Products

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,274per listing

Listings tracked

33

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months