Self Tanner

Shoppers searched for this 11.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.2M a year.

Searches, last 12 months

11.1M

Growth, 90 days vs prior 90

+24.1%

Conversion, latest week

6.2%

Market size, estimated

$15.2Ma year

Peak month

April3.9× the quietest month

Top search term

self tanner3.3M searches a year

Listings sell for $21.99 on average, from $7.15 to $39.77. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $21.99 that is $330K to $440K a year per listing.

Average price

$21.99inside the $15 to $100 sweet spot

Price range

$7.15–$39.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

$330K–$440K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Sunscreens & Tanning Products. It carries 12,824 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Sunscreens & Tanning Products

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

12,824per listing

Listings tracked

25

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months