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Self Tan Sleep Sack

Maybe

Buyers convert on 12.8% of searches. But the top 5 brands take 96% of clicks, so Self Tan Sleep Sack is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$817K/yr201K searches / yr
90-day growth
+37.4%search demand this quarter
Competition
78%top-5 click share · 6 brands · 22 sellers

Flapen Score

Self Tan Sleep Sack against its category

The dotted line is the Beauty & Personal Care average. Past it, Self Tan Sleep Sack is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Self Tan Sleep Sack market on Amazon at a glance

Shoppers on Amazon United States searched for Self Tan Sleep Sack 201K times last year and spent an estimated $817K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+37.4%
Conversion, latest week
12.8%
Market size, estimated
$817Ka year
Peak month
December2.6× the quietest month
Top search term
tanning wipes24K searches a year

02 · Price

A sale here is worth $31.76.

Listings sell for $31.76 on average, from $11.76 to $44.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $31.76 that is $64K to $79K a year per listing.

Average price
$31.76inside the $15 to $100 sweet spot
Price range
$11.76–$44.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$64K–$79K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Sunscreens & Tanning Products. It carries 2,746 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#188in Sunscreens & Tanning Products
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,746per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Self Tan Sleep Sack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 219%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Self Tan Sleep Sack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Self Tan Sleep Sack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning wipes24K/yr
  • loreal tanning wipes24K/yr
  • self tan sleep sack39K/yr
  • tanning sleep sack17K/yr
  • tanning towelettes7K/yr
  • loreal sublime bronze self tanning towelettes5K/yr
  • tan sleep sack11K/yr
  • tanning wipes self tanner7K/yr
  • tan wipes7K/yr
  • loreal tanning towelettes5K/yr

Reviews and returns

What reviews say buyers love and hate about Self Tan Sleep Sack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Color”
0.7%of orders come back
“The tone is not orange”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Self Tan Sleep Sack questions

Answered from the same tracked data.