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Self Adhesive Eyelashes

Maybe

The products selling today average only 4.1★. But demand is soft, at +3.1% this quarter, so Self Adhesive Eyelashes is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$1.0M/yr1.9M searches / yr
90-day growth
+3.1%search demand this quarter
Competition
53%top-5 click share · 21 brands · 33 sellers

Flapen Score

Self Adhesive Eyelashes against its category

The dotted line is the Beauty & Personal Care average. Past it, Self Adhesive Eyelashes is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Self Adhesive Eyelashes market on Amazon at a glance

Shoppers on Amazon United States searched for Self Adhesive Eyelashes 1.9M times last year and spent an estimated $1.0M. The top 5 brands take 63% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
4.5%
Market size, estimated
$1.0Ma year
Peak month
May1.5× the quietest month
Top search term
self adhesive eyelashes487K searches a year

02 · Price

A sale here is worth $11.91.

Listings sell for $11.91 on average, from $8.42 to $22.37. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $11.91 that is $24K to $30K a year per listing.

Average price
$11.91under the $15 to $100 sweet spot
Price range
$8.42–$22.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$24K–$30K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #363 within Makeup Brushes & Tools. It carries 1,822 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#363in Makeup Brushes & Tools
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
1,822per listing
Listings tracked
27

04 · Newcomers

Amazon counts 13 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
13Amazon's first-year sales bar
Average brand age
27 months

Products

Top Self Adhesive Eyelashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$104K$207K$311K$415K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

33

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

53%

Top 20: 90%

Open market

32%

  • WONSIS24%
  • EASITENSION11%
  • Eefofnn10%
  • CoFier9%
  • zanlufly9%
  • JIMIRE5%

Demand

Self Adhesive Eyelashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Self Adhesive Eyelashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • self adhesive eyelashes487K/yr
  • self adhesive lash clusters267K/yr
  • pre glued eyelashes clusters133K/yr
  • press on lashes142K/yr
  • self adhesive lashes106K/yr
  • cofier lashes no glue72K/yr
  • no glue eyelashes104K/yr
  • preglued lash clusters75K/yr
  • pestaas con pegamento incluido42K/yr
  • pre glued lash clusters48K/yr

Reviews and returns

What reviews say buyers love and hate about Self Adhesive Eyelashes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%−0.45

Bad adhesive

Does not stick

Not self adhesive

Eyelash Quality11%+1.92

With the false lashes

The WORST eyelashes I have EVER gotten

The lash line is way to thick

Durability5%−0.03

Not durable

fall apart easily

Come apart

Quality-Overall4%+0.06

Either that or the quality is inconsistent

Complete garbage

Bad Quality

Value For Money3%

Waste of money

it's very expensive

much more and expensive

Love

Eyelash Quality28%+1.92

Perfect for a simple everyday lash look

Perfect lash

Excellent eyelash extensions very easy to put on

Adhesion/Stickiness12%−0.45

Easy to stick

Good adhesion

Very adhesive

Ease Of Application11%+1.07

EASY TO APPLY

look great when applied

Easy Application

Ease Of Use10%+0.76

Easy to put on

Ease and comfort

Easy application

Quality-Overall6%+0.06

Solid quality for the price

the cluster quality is excellent

Excellent quality

Return

1.5% Return rate 24% Fixable by listing

Adhesion/Stickiness42%█▇████

Bad adhesive

Does not stick

Not self adhesive

Advertised Vs Actual Product13%▆█▆▆▆▆
Eyelash Quality10%▇▇█▇▇█

With the false lashes

The WORST eyelashes I have EVER gotten

The lash line is way to thick

Size-Overall6%▇▆█▇██

It was short

Fit wasnt for me

Too long

Functionality-Overall6%▇▆█▆▆▅

By the time I drive to work they were falling off

Didn't work

Just because it didnt work well on me doesnt mean other wouldnt like it

FAQ

Common Self Adhesive Eyelashes questions

Answered from the same tracked data.