Is seint makeup profitable to sell on Amazon United States?

The niche generates $111K/yr across 41 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the seint makeup niche?

27 brands and 159 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in seint makeup?

Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 1.1%.

When does demand for seint makeup peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the seint makeup niche?

Listings span $3.83–$38.78; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 6,062 reviews — the moat a new listing must climb.

seint makeup

Worth a look

Shows low returns (1.1%), but soft demand (-6.4% this quarter) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$3.83–$38.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.37

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$111K

$111K/yr · 306K searches

Review moat

Bad6,062.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, seint makeup is a $111K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

seint makeup market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $124K–$155K; units × avg price
Conversion rate: 2.9%
Avg BSR: #143
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 136 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

159

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

39%

Top 20: 81%

Open market

41%

wet n wild17%
e.l.f.14%
Black Radiance8%
KYDA7%
NYX PROFESSIONAL MAKEUP7%
Physicians Formula6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top seint makeup search terms

contour powder182K/yr -8.2%2.6% conv.
powder contour74K/yr -5.9%2.1% conv.
contorno en polvo23K/yr +2.8%0.9% conv.
wet n wild contour15K/yr -2.0%7.2% conv.
wet and wild contour6K/yr +7.0%8.8% conv.
wet n wild contour palette4K/yr -19.9%8.9% conv.
wet and wild contour palette2K/yr -17.2%10.8% conv.

All search terms

Top seint makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wet n wild MegaGlo Contour Palette Dulce De Leche | Contouring Powder Face Kit | Flawlessly Sculpted Face

wet n wild$4.354.4★3,388 rev

KYDA Face Sculpting Contour Palette Smooth Matte Contour Pressed Powder Ultra-fine Lightweight Easy to Blend Multiuse Baked Contour Makeup-TAUPE

KYDA$9.994.4★3,345 rev

NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - All ButtaD Up (Light Medium Neutral)

NYX PROFESSIONAL MAKEUP$9.624.6★8,656 rev

e.l.f. Primer-infused Bronzer Long-Wear Matte Bold Lightweight Blends Easily Contours Cheeks Forever Sun Kissed All-Day Wear 0.35 Oz

e.l.f.$7.744.5★7,884 rev

e.l.f. Contour Palette 4 Shades Customizable Easy to Apply Sculpts Shades Brightens Light/Medium Infused with Vitamin E All-Day Wear 0.56 Oz

e.l.f.$9.694.6★5,972 rev

Newest

by launch date

2-in-1 Contour & Highlighter Palette - Matte & Shimmer Face Makeup Duo Highly Pigmented & Blendable Cheek Pallet Long Lasting Sculpting Powder with Mirror 01 Soft Taupe (Natural Sculpt)

MOOMARTO$9.8370 rev

4mo ago

Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce

Smashbox$28.6893 rev

6mo ago

JUDYDOLL Highlight & Contour Palette All-in-One Matte Highlighter Contour Compact Blendable Face Makeup for Beginners for Warm Skin Tone (02 Tree Shadow Palette)

JUDYDOLL$18.19268 rev

8mo ago

Catrice Butter Like Bronze & Contour Palette | 2-in-1 Ultra-Blendable Bronzer & Contour Duo | Buttery Powder Texture | Vegan & Cruelty Free (010 | Born To Shape)

Catrice Cosmetics$7.57290 rev

10mo ago

Too Cool For School Artclass By Rodin Shading Contour Powder #02 Modern

Too Cool For School$9.373 rev

11mo ago

What buyers say about seint makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Beautiful colours”

Quality-Overall11%

“Best quality”

Value For Money10%

“Worth the price”

Suitability Combination Skin9%

“looks great on the skin”

Soft Feel6%

“Smooth as butter”

Ease Of Use3%

“making them easy to wear for everyday looks”

Durability3%

“Its very durable”

Smell3%

“Love the smell”

Texture/Consistency-Overall2%

“Love the texture”

Brightness/Shine/Glow2%

“Nice glow”

What buyers complain about

Color30%

“Colors are dull”

Value For Money6%

“Kinda pricey”

Quality-Overall5%

“Not the quality that I was expecting”

Advertised Vs Actual Product4%

“Bit Misleading”

Durability4%

“Breakable”

Texture/Consistency-Overall3%

“Very chalky”

Smell2%

“It smells like fragrance”

Product Condition2%

“It came used”

Suitability Combination Skin2%

“Not a great match for fair skin”

Weight Light2%

“Lighter than expected”

Top return reasons

Color56%

Advertised Vs Actual Product10%

Defective Material/Parts4%

Weight Light3%

Product Condition3%