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Seint

Fail

The top 5 brands take 100% of clicks, so Seint is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$102K/yr156K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
96%top-5 click share · 3 brands · 66 sellers

Flapen Score

Seint against its category

The dotted line is the Beauty & Personal Care average. Past it, Seint is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seint market on Amazon at a glance

Shoppers on Amazon United States searched for Seint 156K times last year and spent an estimated $102K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
5.3%
Market size, estimated
$102Ka year
Peak month
September2.5× the quietest month
Top search term
nyx nude truffle19K searches a year

02 · Price

A sale here is worth $12.38.

Listings sell for $12.38 on average, from $5.29 to $27.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $12.38 that is $9K to $12K a year per listing.

Average price
$12.38under the $15 to $100 sweet spot
Price range
$5.29–$27.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Lips. It carries 18,721 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Lips
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
18,721per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Seint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 217%
  • Brand 37%

Demand

Seint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Seint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx nude truffle19K/yr
  • nyx peekaboo neutral lip liner15K/yr
  • mac cool spice lipliner17K/yr
  • nyx truffle lip liner12K/yr
  • nude truffle10K/yr
  • nude truffle nyx10K/yr
  • mac spice lip liner pencil12K/yr
  • nyx slim lip pencil peekaboo neutral3K/yr
  • cool spice lip liner mac8K/yr
  • nyx nude beige7K/yr

Reviews and returns

What reviews say buyers love and hate about Seint

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
46%of negative reviews mention “Color”
0.8%of orders come back
“shade is too dark”
A buyer, on “Color”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Seint questions

Answered from the same tracked data.