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Second Skin Tattoo

Maybe

Buyers convert on 13.5% of searches. But the average product has 3,483 reviews to catch up to, so Second Skin Tattoo is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$1.4M/yr692K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
65%top-5 click share · 14 brands · 19 sellers

Flapen Score

Second Skin Tattoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Second Skin Tattoo is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Second Skin Tattoo market on Amazon at a glance

Shoppers on Amazon United States searched for Second Skin Tattoo 692K times last year and spent an estimated $1.4M. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
692K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
13.5%
Market size, estimated
$1.4Ma year
Peak month
June2.2× the quietest month
Top search term
second skin tattoo cover336K searches a year

02 · Price

A sale here is worth $14.43.

Listings sell for $14.43 on average, from $5.99 to $39.03. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $14.43 that is $87K to $115K a year per listing.

Average price
$14.43under the $15 to $100 sweet spot
Price range
$5.99–$39.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$87K–$115K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #52 within Piercing & Tattoo Supplies. It carries 3,483 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#52in Piercing & Tattoo Supplies
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,483per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Second Skin Tattoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$135K$270K$406K$541K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • Flatoedu24%
  • Emalla20%
  • Saniderm18%
  • AZEN7%
  • ANAMPION4%
  • Recovery4%

Demand

Second Skin Tattoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Second Skin Tattoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • second skin tattoo cover336K/yr
  • tattoo second skin55K/yr
  • tattoo bandage50K/yr
  • tattoo aftercare bandage48K/yr
  • second skin tattoo23K/yr
  • 2nd skin tattoo protection26K/yr
  • tattoo wraps for healing30K/yr
  • tattoo skin wrap16K/yr
  • new skin tattoo cover11K/yr
  • tattoo film14K/yr

Reviews and returns

What reviews say buyers love and hate about Second Skin Tattoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.20

Poor adhesion

The adhesive is horrible

Does not stick

Allergies16%−0.10

Skin Irritation

skin irritation

Allergic reaction

Residue7%−0.05

residue heavy

Leave residue

Sticky residue

Ease Of Use4%+0.43

Its hard to place

Difficult to use

Hard to get off

Skin Health4%−0.03

Irritated skin

This definitely left like a burn mark on my skin

It burns the skin

Love

Quality-Overall17%+1.36

Overall they work really well

Amazing quality

excellent prodcut

Ease Of Use9%+0.43

makes my life so much easier

Easy to use

easy to remove

Adhesion/Stickiness8%−0.20

Super sticky

It sticks

Good adhesion

Efficiency7%+0.82

It works well

it performs very well

works as it should

Advertised Vs Actual Product7%+0.40

Exactly what I ordered

As described

Came as pictured

Return

1.5% Return rate 31% Fixable by listing

Adhesion/Stickiness37%▇▆▆██▇

Poor adhesion

The adhesive is horrible

Does not stick

Size-Overall21%▇█▇▇▇▆
Functionality-Overall8%▅▇▆█▅█

Needs a little work

Did not work for me

Not effective at all

Advertised Vs Actual Product6%▆▆█▄▄▇

False advertising

Not what it looks like

Not what the description says

Value For Money4%█▄▇▆▇▅

NOT WORTH IT

Waste of money

Just expensive in my opinion

FAQ

Common Second Skin Tattoo questions

Answered from the same tracked data.