Second Skin

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $561K a year.

Searches, last 12 months

279K

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

12.5%

Market size, estimated

$561Ka year

Peak month

February2.0× the quietest month

Top search term

second skin238K searches a year

Listings sell for $16.12 on average, from $5.26 to $77.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $16.12 that is $24K to $32K a year per listing.

Average price

$16.12inside the $15 to $100 sweet spot

Price range

$5.26–$77.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$32K

Returns

1.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #301 within Piercing & Tattoo Supplies. It carries 3,898 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#301in Piercing & Tattoo Supplies

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

3,898per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months