Sebastian Wet

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $381K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

11.8%

Market size, estimated

$381Ka year

Top search term

paul mitchell gel41K searches a year

Listings sell for $16.32 on average, from $6.90 to $26.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $16.32 that is $16K to $20K a year per listing.

Average price

$16.32inside the $15 to $100 sweet spot

Price range

$6.90–$26.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

0.7%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #183 within Gels. It carries 3,623 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#183in Gels

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,623per listing

Listings tracked

21

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

104 months