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Sebastian Shaper Plus Hairspray

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Sebastian Shaper Plus Hairspray is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$1.9M/yr791K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
72%top-5 click share · 4 brands · 5 sellers

Flapen Score

Sebastian Shaper Plus Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Sebastian Shaper Plus Hairspray is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sebastian Shaper Plus Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Sebastian Shaper Plus Hairspray 791K times last year and spent an estimated $1.9M. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 791K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
791K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
8.8%
Market size, estimated
$1.9Ma year
Peak month
October1.2× the quietest month
Top search term
sebastian shaper plus hairspray244K searches a year

02 · Price

A sale here is worth $26.90.

Listings sell for $26.90 on average, from $9.04 to $63.84. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $26.90 that is $135K to $161K a year per listing.

Average price
$26.90inside the $15 to $100 sweet spot
Price range
$9.04–$63.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$135K–$161K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #322 within Hair Sprays. It carries 3,677 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
4.5%
Average rank
#322in Hair Sprays
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,677per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
78 months

Products

Top Sebastian Shaper Plus Hairspray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$187K$374K$561K$749K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Sebastian89%
  • Generic8%
  • SYV MELLOR2%
  • Kenra1%
  • Open — no brand owns it (0%)

Demand

Sebastian Shaper Plus Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sebastian Shaper Plus Hairspray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sebastian shaper plus hairspray244K/yr
  • sebastian shaper hairspray111K/yr
  • sebastian108K/yr
  • sebastian hair products103K/yr
  • sebastian hair spray71K/yr
  • sebastian hairspray28K/yr
  • shaper plus hair spray by sebastian24K/yr
  • shaper hair spray by sebastian21K/yr
  • shaper hairspray13K/yr
  • sebastian shaper14K/yr

Reviews and returns

What reviews say buyers love and hate about Sebastian Shaper Plus Hairspray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
26%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not worth the price”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sebastian Shaper Plus Hairspray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data