Is sebastian dark oil profitable to sell on Amazon United States?

The niche generates $213K/yr across 13 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the sebastian dark oil niche?

1 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sebastian dark oil?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for sebastian dark oil peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the sebastian dark oil niche?

Listings span $6.99–$43.12; the average listing price is $26.16 (sweet spot $15–$100). The average incumbent carries 1,517 reviews — the moat a new listing must climb.

sebastian dark oil

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.16

avg listing price — sweet spot $15–$100

Price range

Great$6.99–$43.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.5%

90-day search growth — must beat 0% to launch

Review moat

Okay1,516.77

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$213K

$213K/yr · 122K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sebastian dark oil is a $213K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sebastian dark oil market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $209K–$262K; units × avg price
Conversion rate: 6.7%
Avg BSR: #494
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Sebastian100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top sebastian dark oil search terms

sebastian dark oil80K/yr +17.4%5.9% conv.
sebastian dark oil shampoo and conditioner16K/yr -10.7%7.2% conv.
sebastian dark oil shampoo11K/yr +128.0%10.5% conv.
dark oil sebastian professional10K/yr +31.2%4.4% conv.
dark oil4K/yr +7.8%3.8% conv.
sebastian dark oil hair oil1K/yr +6.7%5.4% conv.

All search terms

Top sebastian dark oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sebastian Professional Dark Oil Lightweight Hair Styling Oil | Infused with Sandalwood Cedarwood & Argan Oils | 3.2 fl oz

Sebastian$39.284.7★8,524 rev

Sebastian Professional Dark Oil Lightweight Shampoo | Infused with Jojoba & Argan Oil | 33.8 Fl Oz (Pack of 1)

Sebastian$39.184.5★144 rev

Sebastian Professional Dark Oil Lightweight Shampoo | Infused with Jojoba & Argan Oil | 8.4 fl oz

Sebastian$19.824.6★3,043 rev

Sebastian Professional Dark Oil Lightweight Conditioner | Infused with Jojoba & Argan Oil | 8.4 fl oz

Sebastian$19.754.8★1,320 rev

Sebastian Professional Dark Oil Smooth and Shine Conditioner | Infused with Jojoba & Argan Oil | 33.8 fl oz | Packaging May Vary

Sebastian$39.654.6★1,468 rev

Newest

by launch date

Sebastian Professional Dark Oil Lightweight Shampoo | Infused with Jojoba & Argan Oil | 9.4 Fl Oz (Pack of 1)

Sebastian$21.00144 rev

4mo ago

Sebastian Professional Dark Oil Lightweight Shampoo | Infused with Jojoba & Argan Oil | Travel Size |1.6 Fl Oz (Pack of 1)

Sebastian$8.18144 rev

4mo ago

Sebastian Professional Dark Oil Smooth and Shine Styling Oil | Infused with Sandalwood Cedarwood & Argan Oils | 3.3 fl oz

Sebastian$37.82369 rev

5mo ago

Sebastian Professional Dark Oil Smooth and Shine Mask | Lightweight Hair Styling Oil | Infused with Sandalwood Cedarwood & Argan Oils | 4.9 fl oz

Sebastian$21.521,017 rev

5mo ago

Sebastian Professional Dark Oil Lightweight Shampoo | Infused with Jojoba & Argan Oil | 33.8 Fl Oz (Pack of 1)

Sebastian$39.18144 rev

9mo ago

What buyers say about sebastian dark oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“The fragrance is wonderful”

Soft Feel12%

“A very soft”

Brightness/Shine/Glow7%

“I'm finding good shine”

Moist/Dry5%

“Moisturizing”

Quality-Overall5%

“Good quality”

Cleansing5%

“cleans great too”

Weight Light4%

“Its super lightweight”

Value For Money4%

“Worth the price”

Lather4%

“Its a clear shampoo that lathers well and rinses nicely”

Hair Growth2%

“It's done wonders for my hair health, leaving it incredibly shiny, soft, and smooth”

What buyers complain about

Smell11%

“despise the scent”

Value For Money5%

“Complete waste of money”

Size-Overall4%

“The bottle is quite large”

Oily/Greasy4%

“make it look oily”

Hair Related3%

“Ive noticed that once my hair gets damp”

Moist/Dry2%

“it gets dry”

Thickness2%

“It is thick to the touch”

Certifications2%

“Why was my new item not approved the first time”

Defective Material/Parts2%

“Product malfunction”

Functionality-Overall2%

“it will no longer spray...we tried everything yet it still wont work”

Top return reasons

Smell24%

Oily/Greasy11%

Size-Overall10%

Value For Money9%

Advertised Vs Actual Product9%

Suitability Short Hair9%