sebastian cellophane hair color
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.76avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.00–$136.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,608.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 119K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sebastian cellophane hair color is a $55K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
sebastian cellophane hair color market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $64K–$86K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 94%
- Out of stock
- 21.5%
- Avg brand age
- 62 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
33
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 88%
Open market
5%
- L Lorenzo53%
- SCHUTZ12%
- Sebastian10%
- Moroccanoil9%
- Clairol Professional6%
- Wella Professionals5%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sebastian cellophane hair color search terms
- sebastian cellophane25K/yr
- sebastian cellophane hair color23K/yr
- cellophane sebastian15K/yr
- cellophane hair color13K/yr
- sebastian cellophane clear8K/yr
- selofen sebastian6K/yr
- sebastian cellophanes4K/yr
- cellophane sebastian hair color3K/yr
- sebastian hair color3K/yr
- cellophane hair3K/yr
Top sebastian cellophane hair color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Caramel Brown Set
L Lorenzo$29.853.5★3 rev
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Clear Shine Set
L Lorenzo$29.835.0★3 rev
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Espresso Brown Brown Set
L Lorenzo$29.885.0★3 rev
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Chocolate Brown Set
L Lorenzo$29.905.0★2 rev
SCHUTZ Victorie Transparente/Natural 5.5 M
SCHUTZ$136.124.2★180 rev
Newest
by launch dateL Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Caramel Brown Set
L Lorenzo$29.853 rev
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Clear Shine Set
L Lorenzo$29.833 rev
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Espresso Brown Brown Set
L Lorenzo$29.883 rev
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Chocolate Brown Set
L Lorenzo$29.902 rev
Sebastian Professional Penetraitt Rescue Repair Mask | For Damaged & Color Treated Hair | 1 Fl Oz (Pack of 1)
Sebastian$7.0042 rev
Trending
90-day click momentumL Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Chocolate Brown Set
L Lorenzo$29.905.0★
SCHUTZ Victorie Transparente/Natural 8 M
SCHUTZ$134.614.2★
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Espresso Brown Brown Set
L Lorenzo$29.885.0★
L Lorenzo No More Gray Color Additive Specialize for Resistant Gray 1.18fl.oz(35ml) | Cellophanes Clear Shine Set
L Lorenzo$29.835.0★
SCHUTZ Victorie Transparente/Natural 9 M
SCHUTZ$134.244.2★
What buyers say about sebastian cellophane hair color
What buyers praise and complain about, mined from review topics.What buyers love
“The color is bright”
“Hair is super soft”
“The scent is fresh”
“Excellent quality”
“Easy peasy”
“Love the color it gives to my hair”
“Moisturizing”
“Most amazing reconstruction mascara I have ever put on my hair”
“Added shine”
“Amazing, great price for value”
What buyers complain about
“gets a little darker”
“Great color, not good for hair”
“Did not work”
“Waste of Money”
“It fell quite short”
“It broke down”
“They tend to dry out”
“taking a star right off the top because i do not believe any product can repair hair”
“The smell was a bit chemically too”
“It took a bit of time to rinse out”
Top return reasons
Common questions
- Is sebastian cellophane hair color profitable to sell on Amazon United States?
- The niche generates $55K/yr across 32 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the sebastian cellophane hair color niche?
- 10 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in sebastian cellophane hair color?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.9%.
- When does demand for sebastian cellophane hair color peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sebastian cellophane hair color niche?
- Listings span $7.00–$136.12; the average listing price is $42.76 (sweet spot $15–$100). The average incumbent carries 5,609 reviews — the moat a new listing must climb.