Sebastian Cellophane Hair Color

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

1.1%

Market size, estimated

$55Ka year

Peak month

May1.5× the quietest month

Top search term

sebastian cellophane25K searches a year

Listings sell for $42.76 on average, from $7.00 to $136.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.76 that is $0 to $4K a year per listing.

Average price

$42.76inside the $15 to $100 sweet spot

Price range

$7.00–$136.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #273 within Hair Coloring Products. It carries 5,609 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

84%

Out of stock, average day

21.5%

Average rank

#273in Hair Coloring Products

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

5,609per listing

Listings tracked

32

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months