Sebastian

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $795K a year.

Searches, last 12 months

366K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

9.7%

Market size, estimated

$795Ka year

Peak month

November1.4× the quietest month

Top search term

sebastian108K searches a year

Listings sell for $22.39 on average, from $7.89 to $32.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $22.39 that is $22K to $28K a year per listing.

Average price

$22.39inside the $15 to $100 sweet spot

Price range

$7.89–$32.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$28K

Returns

0.5%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #259 within Pomades. It carries 2,566 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#259in Pomades

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,566per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

87 months