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Sea Salt Spray Travel Size

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 98% of clicks, so Sea Salt Spray Travel Size is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$240K/yr102K searches / yr
90-day growth
+50.8%search demand this quarter
Competition
84%top-5 click share · 6 brands · 23 sellers

Flapen Score

Sea Salt Spray Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Sea Salt Spray Travel Size is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Salt Spray Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Sea Salt Spray Travel Size 102K times last year and spent an estimated $240K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+50.8%
Conversion, latest week
12.5%
Market size, estimated
$240Ka year
Top search term
bumble and bumble surf spray34K searches a year

02 · Price

A sale here is worth $18.86.

Listings sell for $18.86 on average, from $5.39 to $35.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $18.86 that is $19K to $24K a year per listing.

Average price
$18.86inside the $15 to $100 sweet spot
Price range
$5.39–$35.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Salt Water Sprays. It carries 2,905 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Salt Water Sprays
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,905per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sea Salt Spray Travel Size products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

$0$24K$48K$72K$96K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

23

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Bumble and bumble.73%
  • L39%
  • OUAI5%
  • Pete & Pedro5%
  • BRIGHTSIDE5%
  • Sun Bum2%
  • Open — no brand owns it (0%)

Demand

Sea Salt Spray Travel Size search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Sea Salt Spray Travel Size search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bumble and bumble surf spray34K/yr
  • bumble and bumble sea salt spray15K/yr
  • sea salt spray travel size12K/yr
  • travel size sea salt spray9K/yr
  • surf spray14K/yr
  • travel sea salt spray4K/yr
  • travel sea salt spray for hair6K/yr
  • travel size sea salt spray for hair4K/yr
  • bumble and bumble salt spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Salt Spray Travel Size

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.8%of orders come back
“Too strong a scent”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sea Salt Spray Travel Size questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data