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Sea Salt Soap

Maybe

An estimated 0.4% of orders come back. But the average product has 5,760 reviews to catch up to, so Sea Salt Soap is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$228K/yr138K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
46%top-5 click share · 12 brands · 640 sellers

Flapen Score

Sea Salt Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Sea Salt Soap is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Salt Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Sea Salt Soap 138K times last year and spent an estimated $228K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
9.2%
Market size, estimated
$228Ka year
Peak month
December2.0× the quietest month
Top search term
sea salt soap27K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $4.57 to $73.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.88 that is $4K to $9K a year per listing.

Average price
$17.88inside the $15 to $100 sweet spot
Price range
$4.57–$73.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #661 within Cleansers. It carries 5,760 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#661in Cleansers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,760per listing
Listings tracked
36

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Sea Salt Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

640

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

9%

  • Brand 153%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Sea Salt Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Sea Salt Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea salt soap27K/yr
  • one with nature bar soap22K/yr
  • dead sea soap22K/yr
  • salt soap11K/yr
  • dead sea salt soap8K/yr
  • swedish dream sea salt soap8K/yr
  • swedish dream6K/yr
  • one with nature soap7K/yr
  • sea salt soap bar7K/yr
  • dead sea mud soap5K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Salt Soap

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.4%of orders come back
“doesnt smell good”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sea Salt Soap questions

Answered from the same tracked data.