Is sea salt body wash profitable to sell on Amazon United States?

The niche generates $211K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).

How competitive is the sea salt body wash niche?

4 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sea salt body wash?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.6%.

When does demand for sea salt body wash peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the sea salt body wash niche?

Listings span $6.34–$34.93; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 3,533 reviews — the moat a new listing must climb.

sea salt body wash

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$16.73

avg listing price — sweet spot $15–$100

Price range

Good$6.34–$34.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$211K

$211K/yr · 77K searches

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Review moat

Okay3,532.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sea salt body wash is a $211K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sea salt body wash market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $134K–$167K; units × avg price
Conversion rate: 16.4%
Avg BSR: #374
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.9%
Avg brand age: 67 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Native86%
St. Ives6%
Salt & Stone4%
Swedish Dream4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.1×

Open Trend

Top sea salt body wash search terms

sea salt body wash21K/yr +7.2%2.9% conv.
native sea salt and cedar body wash15K/yr +29.3%27.3% conv.
native body wash sea salt and cedar25K/yr +4.3%20.4% conv.
salt body wash7K/yr +9.8%2.0% conv.
sea salt and cedar native body wash4K/yr +23.9%29.0% conv.
native body wash sea salt3K/yr +2.3%29.1% conv.
native body wash cedar and sea salt2K/yr -1.7%34.6% conv.

All search terms

Top sea salt body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle

Native$16.354.7★1,590 rev

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz

Native$9.914.6★6,074 rev

St. Ives Sea Salt & Pacific Kelp Exfoliating Body Wash 22 Fl Oz

St. Ives$6.344.8★1,403 rev

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz

Salt & Stone$34.934.3★8,494 rev

Swedish Dream Organic Sea Salt Body Wash 12oz

Swedish Dream$16.144.0★103 rev

Newest

by launch date

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle

Native$16.351,590 rev

7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz

Native$9.916,074 rev

7mo ago

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz

Salt & Stone$34.938,494 rev

4y ago

Swedish Dream Organic Sea Salt Body Wash 12oz

Swedish Dream$16.14103 rev

5y ago

St. Ives Sea Salt & Pacific Kelp Exfoliating Body Wash 22 Fl Oz

St. Ives$6.341,403 rev

6y ago

What buyers say about sea salt body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Clean smell”

Quality-Overall8%

“worth it for the quality and spa-like experience”

Soft Feel5%

“Its very soft”

Lather4%

“Lovely scent lathers up well”

Cleansing3%

“simply clean and pleasant”

Value For Money3%

“Worth the buy”

Suitability Dry Skin3%

“this doesnt dry out my skin”

Moist/Dry2%

“Moisturizing”

Suitability Combination Skin2%

“it works wonderfully for sensitive skin—I even felt comfortable using it on my face”

Ease Of Cleaning1%

“Clean”

What buyers complain about

Smell26%

“No smell”

Value For Money12%

“Expensive”

Leak-Proof5%

“leaked on everything”

Allergies4%

“Allergic reaction”

Motor Power4%

“pump isn't working”

Lather3%

“Doesnt lather well”

Size-Overall3%

“Its a tiny bottle”

Durability2%

“However, for the price, I would expect something that lasted longer”

Quality-Overall2%

“Cheap bottle”

Product Condition2%

“Is this a used item”

Top return reasons

Smell46%

Leak-Proof26%

Motor Power10%

Advertised Vs Actual Product4%

Product Condition3%