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Sea Buckthorn Oil

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.6★, so Sea Buckthorn Oil is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$659K/yr432K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
63%top-5 click share · 18 brands · 43 sellers

Flapen Score

Sea Buckthorn Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Sea Buckthorn Oil is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Buckthorn Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Sea Buckthorn Oil 432K times last year and spent an estimated $659K. The top 5 brands take 65% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
7.8%
Market size, estimated
$659Ka year
Peak month
May1.9× the quietest month
Top search term
sea buckthorn oil222K searches a year

02 · Price

A sale here is worth $19.65.

Listings sell for $19.65 on average, from $9.46 to $45.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $19.65 that is $25K to $29K a year per listing.

Average price
$19.65inside the $15 to $100 sweet spot
Price range
$9.46–$45.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$25K–$29K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #276 within Oils. It carries 1,484 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#276in Oils
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,484per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sea Buckthorn Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

43

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

31%

  • Brand 125%
  • Brand 218%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Sea Buckthorn Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Sea Buckthorn Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea buckthorn oil222K/yr
  • seabuckthorn oil51K/yr
  • sea buckthorn oil organic37K/yr
  • seabuckthorn oil organic15K/yr
  • sea buckthorn berry oil9K/yr
  • buckthorn oil18K/yr
  • sea buckthorn oil organic cold pressed7K/yr
  • sea buckthorn oil for face12K/yr
  • seabuckthorn oil for face12K/yr
  • organic sea buckthorn oil9K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Buckthorn Oil

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
6%of negative reviews mention “Allergies”
0.4%of orders come back
“terrible allergic reaction”
A buyer, on “Allergies”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sea Buckthorn Oil questions

Answered from the same tracked data.