sea buckthorn oil
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$19.65avg listing price — sweet spot $15–$100
Price range
Great$9.46–$45.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Good$659K$659K/yr · 432K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Review moat
Good1,483.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sea buckthorn oil is a $659K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sea buckthorn oil market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $590K–$786K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 6.4%
- Avg brand age
- 63 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
43
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
31%
- Pomberries25%
- Leven Rose18%
- Yoken10%
- SEABUCKWONDERS6%
- Siberian Green5%
- Cliganic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top sea buckthorn oil search terms
- sea buckthorn oil222K/yr
- seabuckthorn oil51K/yr
- sea buckthorn oil organic37K/yr
- seabuckthorn oil organic15K/yr
- sea buckthorn berry oil9K/yr
- buckthorn oil18K/yr
- sea buckthorn oil organic cold pressed7K/yr
- sea buckthorn oil for face12K/yr
- seabuckthorn oil for face12K/yr
- organic sea buckthorn oil9K/yr
Top sea buckthorn oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pomberries Sea Buckthorn Oil 100% Pure Cold-Pressed from Fruit & Seed Sea Buckthorn Seed Oil for Face Hair Skin & Nails Supports Radiant Youthful-Looking Skin Amber Glass Bottle 2 fl oz
Pomberries$10.114.7★349 rev
Leven Rose Sea Buckthorn Seed Oil 100% Pure Organic Unrefined Cold Pressed for Hair Skin and Nails - 1 oz
Leven Rose$14.074.6★3,692 rev
USDA Sea Buckthorn Oil Organic 2oz Cold Pressed Berry Oil for Face Hair
Yoken$21.084.8★99 rev
Siberian Sea Buckthorn Oil | 100% Natural Extra Virgin Cold Pressed 100 ml / 3.4 fl oz | Unrefined Raw Vegan | Exclusive Healthy Diet Food Grade
Siberian Green$15.854.6★775 rev
Cliganic Organic Sea Buckthorn Oil 100% Pure - for Skin & Face Cold Pressed
Cliganic$15.534.6★225 rev
Newest
by launch dateUSDA Sea Buckthorn Oil Organic 2oz Cold Pressed Berry Oil for Face Hair
Yoken$21.0899 rev
Pomberries Sea Buckthorn Oil 100% Pure Cold-Pressed from Fruit & Seed Sea Buckthorn Seed Oil for Face Hair Skin & Nails Supports Radiant Youthful-Looking Skin Amber Glass Bottle 2 fl oz
Pomberries$10.11349 rev
sibu Sea Buckthorn Omega-7 Softgels Starter Kit 60ct 30-Day Supply
sibu$33.9696 rev
Vegan Omega-7 Sea Buckthorn Oil 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO Gluten & Carrageenan Free
Micro Ingredients$22.68365 rev
Organic Sea Buckthorn Oil Cold Pressed - 100% Pure Seabuckthorn Oil for Face Skin & Hair | Anti-Aging Acne & Dry Skin Care
The Organic Forest – VEGAN . PURE . NATURAL$9.572,272 rev
Trending
90-day click momentumUSDA Sea Buckthorn Oil Organic 2oz Cold Pressed Berry Oil for Face Hair
Yoken$21.084.8★
Siberian Sea Buckthorn Oil 100 Ml Non-GMO Unrefined First Cold Pressed Raw Natural - 3.4 Fl Oz from wild harvested berries and seeds
Best Value Organic$15.684.4★
SeabuckWonders Organic Sea Buckthorn Berry Oil 1.76 Fl Oz 52 Servings with Omega 3 6 7 9 Used Topically & Orally Supports Hair Skin & Nail Health
SEABUCKWONDERS$30.194.4★
Pomberries Sea Buckthorn Oil 100% Pure Cold-Pressed from Fruit & Seed Sea Buckthorn Seed Oil for Face Hair Skin & Nails Supports Radiant Youthful-Looking Skin Amber Glass Bottle 2 fl oz
Pomberries$10.114.7★
Leven Rose Sea Buckthorn Seed Oil 100% Pure Organic Unrefined Cold Pressed for Hair Skin and Nails - 1 oz
Leven Rose$14.074.6★
What buyers say about sea buckthorn oil
What buyers praise and complain about, mined from review topics.What buyers love
“Other than that it seems to be a good quality oil”
“It moisturizes really well”
“Great value”
“making my skin very soft to the touch”
“Works Well -- Even on Combination Skin”
“Fragrance-free”
“Not oily”
“Absorbs nicely”
“I've noticed skin improvement: elasticity and moisture. I live in the high mountains and my skin is always dry”
“Works great on my 63 year old skin without feeling greasy”
What buyers complain about
“terrible allergic reaction”
“it doesn't smell”
“Sent the Wrong Size”
“stained a shirt”
“Don't let the orange color scare you”
“Cannot take”
“greasy feeling that some facial oils can”
“I find this misleading to consumers”
“Doesnt seem to be as effective as another brand I previously used”
“A little too thick for my liking”
Top return reasons
Common questions
- Is sea buckthorn oil profitable to sell on Amazon United States?
- The niche generates $659K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the sea buckthorn oil niche?
- 18 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in sea buckthorn oil?
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.4%.
- When does demand for sea buckthorn oil peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sea buckthorn oil niche?
- Listings span $9.46–$45.31; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.