Is sea breeze astringent sensitive skin profitable to sell on Amazon United States?

The niche generates $43K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Skip it (34/100).

How competitive is the sea breeze astringent sensitive skin niche?

3 brands and 85 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sea breeze astringent sensitive skin?

Top complaints mined from reviews: Allergies, Leak-Proof, Smell. The return rate is 0.0%.

When does demand for sea breeze astringent sensitive skin peak?

Demand peaks in Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the sea breeze astringent sensitive skin niche?

Listings span $6.20–$29.81; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 1,858 reviews — the moat a new listing must climb.

sea breeze astringent sensitive skin

Skip it

Soft demand (-52.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.05

avg listing price — sweet spot $15–$100

Price range

Good$6.20–$29.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,858.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad$43K

$43K/yr · 17K searches

Growth

Bad-52.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sea breeze astringent sensitive skin is a $43K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 34/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sea breeze astringent sensitive skin market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 15.6%
Avg BSR: #207
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.1%
Avg brand age: 101 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Seabreeze79%
Sea Breeze16%
Amazon Basics6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.4×

Open Trend

Top sea breeze astringent sensitive skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sea Breeze Fresh-Clean Astringent Sensitive Skin 10 fl oz (295 ml)

Seabreeze$9.024.8★2,860 rev

Seabreeze Deep Cleaning Facial Astringent for Sensitive Skin 10 Fluid Ounce (Pack of 3) (SE03052WM)

Seabreeze$20.154.8★1,334 rev

Sea Breeze Astringent Sensitive Skin - Facial Cleanser with Natural Oils for Deep Pore Cleansing and Acne Control - Refreshing Face Cleanser - 4 pc

Sea Breeze$20.564.8★267 rev

Sea Breeze Sea Breeze Fresh-Clean Astringent Sensitive Skin 10 oz (Pack of 2)

Seabreeze$16.394.8★350 rev

Sea Breeze Skin-Balancing Toner - Pore Cleanse and Hydrating Toner - Facial Toner with Hyaluronic Acid Niacinamide Witch Hazel - No Alcohol - 10 oz

Seabreeze$9.784.6★309 rev

Newest

by launch date

Sea Breeze Astringent Sensitive Skin - Facial Cleanser with Natural Oils for Deep Pore Cleansing and Acne Control - Refreshing Face Cleanser - 4 pc

Sea Breeze$20.56267 rev

9mo ago

Sea Breeze Astringent Sensitive Skin - Facial Cleanser with Natural Oils for Deep Pore Cleansing and Acne Control - Refreshing Face Cleanser - 6 pc

Sea Breeze$29.81267 rev

9mo ago

Amazon Basics Original Clean Astringent Skin Cleanser Fresh Scent Paraben-Free 10 Fl Oz (Previously Solimo)

Amazon Basics$6.207,182 rev

6y ago

Seabreeze Deep Cleaning Facial Astringent for Sensitive Skin 10 Fluid Ounce (Pack of 3) (SE03052WM)

Seabreeze$20.151,334 rev

9y ago

Sea Breeze Sea Breeze Fresh-Clean Astringent Sensitive Skin 10 oz (Pack of 2)

Seabreeze$16.39350 rev

12y ago

What buyers say about sea breeze astringent sensitive skin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product”

Value For Money14%

“Great deal”

Cleansing12%

“Makes your face feel very clean”

Suitability Combination Skin8%

“Makes skin feel cool”

Smell8%

“Its has a refreshing clean smell”

Efficiency7%

“Its works really well”

Advertised Vs Actual Product5%

“Product is as advertised”

Ease Of Cleaning3%

“The cleanser works great”

Size-Overall3%

“Good size”

Durability2%

“When you buy 4 it lasts a very long time”

What buyers complain about

Allergies24%

“This product is causing a dermatitis reaction”

Leak-Proof18%

“received bottle 1/3 had leaked out in package”

Smell12%

“This doesn't smell like any Sea Breeze I've used for 20 years”

Value For Money9%

“expensive”

Alcohol Content7%

“However, the high alcohol content makes it feel harsh and can be irritating, especially on sensitive skin”

Ease Of Cleaning6%

“the top on the bottle was dirty as if it was tampered with”

Quality-Overall6%

“Poor Quality Seller”

Oily/Greasy2%

“My skin used to be more oily”

Sensitivity-Overall1%

“However, the high alcohol content makes it feel harsh and can be irritating, especially on sensitive skin”

Skin Health1%

“it may be too strong for regular use depending on your skin type”

Top return reasons

Advertised Vs Actual Product26%

Smell24%

Leak-Proof21%

Value For Money12%

Quality-Overall6%

Ingredients-Overall3%

Defective Material/Parts3%

Color3%

Dilute/Watery3%

Common questions

Is sea breeze astringent sensitive skin profitable to sell on Amazon United States?: The niche generates $43K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Skip it (34/100).
How competitive is the sea breeze astringent sensitive skin niche?: 3 brands and 85 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sea breeze astringent sensitive skin?: Top complaints mined from reviews: Allergies, Leak-Proof, Smell. The return rate is 0.0%.
When does demand for sea breeze astringent sensitive skin peak?: Demand peaks in Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the sea breeze astringent sensitive skin niche?: Listings span $6.20–$29.81; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 1,858 reviews — the moat a new listing must climb.