Is sea breeze profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the sea breeze niche?

5 brands and 146 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sea breeze?

Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.

When does demand for sea breeze peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the sea breeze niche?

Listings span $5.65–$30.77; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 2,279 reviews — the moat a new listing must climb.

sea breeze

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.0M

$1.0M/yr · 581K searches

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Price range

Good$5.65–$30.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,278.5

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sea breeze is a $1.0M/yr Amazon United States market (581K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sea breeze market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $855K–$1.1M; units × avg price
Conversion rate: 12.1%
Avg BSR: #321
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 2.3%
Avg brand age: 67 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Seabreeze67%
Clean & Clear18%
Amazon Basics7%
Sea Breeze4%
Woman Within3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top sea breeze search terms

sea breeze astringent80K/yr +65.3%14.4% conv.
sea breeze111K/yr +11.3%10.4% conv.
seabreeze astringent81K/yr +23.8%13.2% conv.
clean and clear moisturizer83K/yr -20.2%9.4% conv.
seabreeze38K/yr +14.7%9.0% conv.
clean and clear astringent31K/yr +15.0%8.5% conv.
sea breeze sensitive skin12K/yr +33.5%15.8% conv.
astringent face cleanser8K/yr +69.5%8.3% conv.
seabreeze for hair and scalp6K/yr +179.0%7.6% conv.
seabreeze astringent for face13K/yr -11.6%12.7% conv.

All search terms

Top sea breeze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sea Breeze Fresh-Clean Astringent Sensitive Skin 10 fl oz (295 ml)

Seabreeze$9.024.8★2,860 rev

Seabreeze Astringent For Skin Scalp and Nails yellow 32 Fl Oz

Seabreeze$16.524.8★2,296 rev

Sea Breeze Astringent Original Formula Classic Clean 10 oz by Seabreeze

Seabreeze$9.194.8★817 rev

Clean & Clear Essentials Dual Action Facial Moisturizer with Salicylic Acid Acne Medication to Treat Acne and Prevent Pimples Oil Free Face Moisturizer Cream for Acne-Prone Skin 4 oz

Clean & Clear$6.424.6★3,580 rev

Amazon Basics Original Clean Astringent Skin Cleanser Fresh Scent Paraben-Free 10 Fl Oz (Previously Solimo)

Amazon Basics$6.204.6★7,182 rev

Newest

by launch date

Sea Breeze Astringent Sensitive Skin - Facial Cleanser with Natural Oils for Deep Pore Cleansing and Acne Control - Refreshing Face Cleanser - 4 pc

Sea Breeze$20.56267 rev

9mo ago

Sea Breeze Astringent Original - Facial Cleanser with Camphor and Natural Oils for Deep Pore Cleansing - Face Cleanser for Fresh Clear Skin - 4 pc

Woman Within$20.2383 rev

9mo ago

Amazon Basics Original Clean Astringent Skin Cleanser Fresh Scent Paraben-Free 10 Fl Oz (Previously Solimo)

Amazon Basics$6.207,182 rev

6y ago

Sea Breeze Astringent 10 Ounce Original (295ml) (3 Pack)

Seabreeze$20.491,143 rev

8y ago

Sea Breeze Astringent Original Formula Classic Clean 10 oz by Seabreeze

Seabreeze$9.19817 rev

9y ago

What buyers say about sea breeze

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good reliable product”

Cleansing11%

“Works great to clean”

Value For Money9%

“fair price”

Advertised Vs Actual Product8%

“as advertised”

Suitability Combination Skin7%

“It feels good on my skin”

Efficiency6%

“Its works really well”

Smell6%

“Its has a refreshing clean smell”

Moist/Dry6%

“And it does not leave skin particularly dry”

Ease Of Cleaning4%

“The cleanser works great”

Suitability Dry Skin2%

“Very good face moisturiser”

What buyers complain about

Smell17%

“It had a 100% chemical smell”

Leak-Proof13%

“LEAKED IN THE BOX”

Allergies8%

“This product is causing a dermatitis reaction”

Advertised Vs Actual Product6%

“Photo is misleading”

Quality-Overall5%

“Junk”

Ingredients-Overall4%

“Not the original formula”

Value For Money4%

“expensive”

Sensitivity-Overall4%

“only using a very thin layer if you have more sensitive skin”

Functionality-Overall4%

“nothing works as well as sea breeze”

Moist/Dry3%

“this might not hydrate your face enough”

Top return reasons

Advertised Vs Actual Product36%

Leak-Proof26%

Defective Material/Parts8%

Moist/Dry5%

Size-Overall5%

Smell4%

Dilute/Watery4%

Motor Power3%

Value For Money2%

Product Condition1%

Common questions

Is sea breeze profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the sea breeze niche?: 5 brands and 146 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sea breeze?: Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.
When does demand for sea breeze peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the sea breeze niche?: Listings span $5.65–$30.77; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 2,279 reviews — the moat a new listing must climb.