Scrunchies

Shoppers searched for this 6.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months

6.3M

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

7.6%

Market size, estimated

$4.4Ma year

Peak month

December1.6× the quietest month

Top search term

scrunchies1.4M searches a year

Listings sell for $9.28 on average, from $3.42 to $34.50. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $9.28 that is $93K to $116K a year per listing.

Average price

$9.28under the $15 to $100 sweet spot

Price range

$3.42–$34.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$93K–$116K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Elastics & Ties. It carries 14,460 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#138in Elastics & Ties

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

14,460per listing

Listings tracked

51

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months