Scrunchie with Zipper Pocket

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+32.9%

Conversion, latest week

4.3%

Market size, estimated

$21Ka year

Peak month

December2.8× the quietest month

Top search term

scrunchie with zipper pocket13K searches a year

Listings sell for $8.87 on average, from $3.49 to $19.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $8.87 that is $887 to $2K a year per listing.

Average price

$8.87under the $15 to $100 sweet spot

Price range

$3.49–$19.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$887–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #1,140 within Elastics & Ties. It carries 904 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#1,140in Elastics & Ties

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

904per listing

Listings tracked

18

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months